Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

HubSpot Academy
Skills you'll gain: Sales Presentations, Prospecting and Qualification, Persona Development, Sales Strategy, Sales Process, Target Audience, Sales Pipelines, Sales, Lead Generation, Customer Analysis, Email Automation, Prioritization, Customer Engagement
Beginner · Course · 1 - 3 Months

Universitat Politècnica de València
Skills you'll gain: SQL, Data Integrity, Database Management, Relational Databases, Database Systems, Databases, Query Languages, Database Design, Web Applications, Application Security, Server Side, Data Manipulation
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Embeddings, Semantic Web, Natural Language Processing, Data Processing, Text Mining, Applied Machine Learning, Classification Algorithms, Unsupervised Learning, Dimensionality Reduction, Linear Algebra
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Management, Social Media Content, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Online Advertising, Content Creation, Facebook, Data Import/Export, Social Media, Social Media Marketing, Business Marketing, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Research, User Experience, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience Design, Experience Design, Persona (User Experience), User Centered Design, Design Research, User Interface (UI), Design, Prototyping, Artificial Intelligence, User Interface (UI) Design, Design Thinking, Prompt Patterns, Wireframing, Responsible AI, Presentations, Professional Development
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Copywriting, Advertising, Intellectual Property, Marketing Design, Writing and Editing, Writing, Graphic and Visual Design, Layout Design, Typography, Creative Design, Design Elements And Principles, Creativity
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Logo Design, Promotional Materials, Marketing Design, Marketing Materials, Graphic Design, Design, Branding, Content Marketing, Brand Management, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Predictive Modeling, Data Visualization, Data Presentation, Data-Driven Decision-Making, Advanced Analytics, Business Analytics, AI Enablement, Business Reporting, Global Marketing, User Feedback, Regional Sales, Presentations, Key Performance Indicators (KPIs), Law, Regulation, and Compliance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Management, Cloud Computing, Data Lakes, Metadata Management, Google Cloud Platform, Big Data, Personally Identifiable Information
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Content, Animations, Social Media, Content Creation, Facebook, Storytelling, Social Media Marketing, Social Media Campaigns, Graphics Software, Graphic Design
Beginner · Guided Project · Less Than 2 Hours