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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Human Computer Interaction, Embedded Software, Control Systems, File Systems, Internet Of Things, User Interface (UI), Embedded Systems

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Key Performance Indicators (KPIs), Data Storytelling, Business Planning, Business Modeling, Marketing Planning, Selling Techniques, Human Capital, Portfolio Management, Management Accounting, Strategic Marketing, Digital Transformation, Regression Analysis, Corporate Sustainability, Entrepreneurial Finance, IT Management, B2B Sales, Branding, Market Dynamics, Teamwork, Agile Product Development

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Research Methodologies, Strategic Decision-Making, Negotiation, Intercultural Competence, Stakeholder Management, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Digital Media Strategy, Business Management, Data Collection, Goal Setting, Leadership and Management, Team Leadership, Collaboration, Resilience, Smart Goals, Organizational Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Surveys, Diplomacy, Intelligence Collection and Analysis, Survey Creation, Quantitative Research, Qualitative Research, Environmental Laws, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Public Safety and National Security, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Social Sciences, Security Strategy, Conflict Management

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Finanzas Corporativas

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Markets, Financial Analysis, Income Statement, Derivatives, Financial Accounting, Digital Transformation, Financial Market, Business Valuation, Accounting, Financial Regulation, Financial Reporting, Business Ethics, Corporate Strategy, Value Propositions, Securities (Finance), Capital Budgeting, Corporate Finance, Technology Strategies

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Model Evaluation, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Engineering Management, Product Management, Technology Strategies, Business Modeling, Systems Thinking, Project Management, Prototyping, Project Management Life Cycle, Feasibility Studies, Infrastructure Security, Financial Statements, Environmental Management Systems, Asset Management, Project Risk Management, Operations Research, Team Management, Operational Efficiency

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Data Presentation, Regression Analysis, Web Scraping, Data Storytelling, Statistical Hypothesis Testing, Matplotlib, Bayesian Statistics, Data Analysis, Statistical Machine Learning, Model Evaluation, Exploratory Data Analysis, Classification And Regression Tree (CART), Network Analysis, Statistical Methods, Applied Machine Learning, Data Visualization, Statistical Modeling, Data Preprocessing, Linear Algebra

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Marketing Analytics, Marketing Automation, Budgeting, Customer Analysis, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs), Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Data Analysis, Customer Insights, Data-Driven Decision-Making, Statistical Analysis, Web Analytics and SEO, Analytical Skills, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
  • MSc Management: University of Huddersfield
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
  • Certificado en Finanzas Corporativas: Pontificia Universidad Católica de Chile
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Bachelor of Arts in Liberal Studies: Georgetown University
  • Master of Science in Data Science (Statistics): University of Leeds
  • Network Analysis for Marketing Analytics: University of Colorado Boulder
  • Analyze and Create Your AI Marketing Plan: Coursera

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