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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    Coursera

    TikTok Strategy: Effective Content

    Skills you'll gain: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Social Media Strategy, Growth Strategies, Planning, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

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    The University of Edinburgh

    Climate Change: Carbon Capture and Storage (Chinese)

    Skills you'll gain: Climate Change Mitigation, Energy and Utilities, Economics, Policy, and Social Studies, Sustainable Technologies, Sustainable Development, Environmental Engineering, Environmental Policy, Environmental Science, Scientific Methods, Chemical Engineering, Research

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Customer Segmentation with K-Means: Model & Visualize

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Pandas (Python Package), Heat Maps, Data Manipulation, Seaborn, Histogram, Scatter Plots, Matplotlib, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software

    Mixed · Course · 1 - 4 Weeks

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    Skillshare

    Packaging Design: Redesign a Product for a Brand from A to Z

    Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Product Design, Design Strategies, Design, Marketing Design, Adobe Illustrator, Graphic Design, Branding, Adobe Photoshop, Creative Thinking

    Intermediate · Course · 1 - 4 Weeks

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    Northeastern University

    Foundations for Data Analytics Part 2

    Skills you'll gain: Time Series Analysis and Forecasting, Correlation Analysis, Probability & Statistics, Text Mining, Statistical Analysis, Probability Distribution, Data Analysis, Network Analysis, Exploratory Data Analysis, Feature Engineering, Data Structures, Unstructured Data, Data Cleansing, Data Preprocessing, Natural Language Processing

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Deep Learning with TensorFlow: Build Neural Networks

    Skills you'll gain: Convolutional Neural Networks, Tensorflow, Deep Learning, Transfer Learning, Artificial Neural Networks, Image Analysis, Computer Vision, Applied Machine Learning, Classification Algorithms, Model Deployment, Data Preprocessing, Network Architecture, Model Evaluation

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Einführung in Facebook Audience Insights

    Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

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    Pearson

    Programming Generative AI: Unit 3

    Skills you'll gain: Multimodal Prompts, Generative AI, Model Evaluation, Generative Model Architectures, Image Analysis, Embeddings, Transfer Learning, Computer Vision, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

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    Real Madrid Graduate School Universidad Europea

    Estrategias e innovación en marketing deportivo

    Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    How to create an email campaign with SendinBlue

    Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, Registration, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

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    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies

    Beginner · Course · 1 - 4 Weeks

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    Universidades Anáhuac

    Métodos de casos para decisiones estratégicas

    Skills you'll gain: Case Studies, Critical Thinking, Decision Making, Research, Problem Solving, Verbal Communication Skills, Complex Problem Solving, Strategic Decision-Making, Communication, Analytical Skills, Analysis, Collaboration, Team Oriented

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • TikTok Strategy: Effective Content: Coursera
  • Climate Change: Carbon Capture and Storage (Chinese): The University of Edinburgh
  • Customer Segmentation with K-Means: Model & Visualize: EDUCBA
  • Packaging Design: Redesign a Product for a Brand from A to Z: Skillshare
  • Foundations for Data Analytics Part 2: Northeastern University
  • Deep Learning with TensorFlow: Build Neural Networks: EDUCBA
  • Einführung in Facebook Audience Insights: Coursera
  • Programming Generative AI: Unit 3: Pearson
  • Estrategias e innovación en marketing deportivo: Real Madrid Graduate School Universidad Europea
  • How to create an email campaign with SendinBlue: Coursera

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