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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


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    Coursera

    Analyze Churn, Design Onboarding Success

    Skills you'll gain: Employee Onboarding, Customer Retention, Customer Analysis, Business Metrics, Data Analysis, Customer Success Management, Performance Metric, Customer Insights, Analysis, Performance Measurement, Trend Analysis, Benchmarking, Key Performance Indicators (KPIs), Pareto Chart, Data-Driven Decision-Making, Descriptive Analytics, Root Cause Analysis, Product Development

    Intermediate · Course · 1 - 4 Weeks

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    Kennesaw State University

    Professional Selling: Step 1 - Think Like a High-Performer

    Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
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    64 reviews

    Beginner · Course · 1 - 3 Months

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    University of Michigan

    The Future of Payment Technologies

    Skills you'll gain: Payment Systems, Payment Processing, Financial Inclusion, FinTech, Mobile Banking, Emerging Technologies, Mobile Security, Transaction Processing, Security Controls, Innovation, Encryption, Digital Assets, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
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    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

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    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Marketing Planning, Target Market, Marketing, Marketing Strategies, Product Strategy, Brand Management, Brand Strategy, Marketing Strategy and Techniques, Marketing Communications, Customer Relationship Building, Market Analysis, Consumer Behaviour, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
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    687 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Data Pipeline Engineering & Analytics

    Skills you'll gain: Dashboard, Data Preprocessing, Apache Airflow, Star Schema, Data Storytelling, Process Mapping, Extract, Transform, Load, Data Transformation, SQL, Data Pipelines, JSON, Apache Kafka, Data Warehousing, Data Modeling, Pandas (Python Package), Business Intelligence, Data Validation, Data Quality, Performance Improvement, Python Programming

    Intermediate · Specialization · 3 - 6 Months

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    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
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    239 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Cybersecurity Fundamentals

    Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Public Key Cryptography Standards (PKCS), Cyber Attacks, Advanced Encryption Standard (AES), Secure Coding, Firewall, Application Security, Data Security, Information Technology, Computer Security Awareness Training, Cyber Security Strategy, Security Requirements Analysis, Computer Security Incident Management

    4.8
    Rating, 4.8 out of 5 stars
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    2.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Illinois Urbana-Champaign

    Mastering Money: Risk, Wealth, and Our Economy

    Skills you'll gain: Insurance, Portfolio Risk, Supply And Demand, Insurance Policies, Risk Management, Investments, Wealth Management, Risk Management Framework, Portfolio Management, Market Dynamics, Financial Planning, Investment Management, Finance, Economics, Asset Management, Financial Management, Economic Development, Behavioral Economics, Cost Benefit Analysis, Business Economics

    4.8
    Rating, 4.8 out of 5 stars
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    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

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    LearnQuest

    Advanced Negotiation and High-Impact Closure

    Skills you'll gain: Sales Presentations, Closing (Sales), Negotiation, Data Visualization, Sales Training, Contract Negotiation, Price Negotiation, B2B Sales, Influencing, Persuasive Communication, Storytelling, Behavioral Economics, Overcoming Objections, Value Propositions, Communication Strategies

    Intermediate · Course · 1 - 4 Weeks

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    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Strategic Marketing, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Value Propositions, Product Marketing, Marketing Psychology, Marketing Management, Market Data

    4.6
    Rating, 4.6 out of 5 stars
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    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    LearnQuest

    Coaching Sales Professionals

    Skills you'll gain: Consultative Selling, Sales Prospecting, Personal Development, Sales Operations, Sales Management, Sales Training, Communication, User Research, Mentorship, Negotiation, Persona Development, Process Optimization, B2B Sales, Interpersonal Communications, Customer Analysis, Employee Coaching, Forecasting, Self-Awareness, Customer Relationship Management (CRM) Software, Account Management

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    130 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Analyze Churn, Design Onboarding Success: Coursera
  • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
  • The Future of Payment Technologies: University of Michigan
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Data Pipeline Engineering & Analytics: Coursera
  • 市场营销概论 (中文版): University of Pennsylvania
  • Cybersecurity Fundamentals: IBM
  • Mastering Money: Risk, Wealth, and Our Economy: University of Illinois Urbana-Champaign
  • Advanced Negotiation and High-Impact Closure: LearnQuest
  • Estrategia de marketing: IE Business School

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Market (economics) (28)
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Brand (13)
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Plan (11)
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Brand Management (7)

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