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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


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    Nanjing University

    心理学与生活

    Skills you'll gain: Psychology, Child Development, Culture, Human Development, Social Sciences, Stress First Aid, Human Learning, Cultural Diversity, Behavior Management, Empathy & Emotional Intelligence, Interpersonal Communications, Mental Health Diseases and Disorders

    4.8
    Rating, 4.8 out of 5 stars
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    913 reviews

    Mixed · Course · 1 - 3 Months

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    University of Toronto

    Introduction to Psychology

    Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Mental Health Therapies, Human Development, Mental Health, Social Sciences, Scientific Methods, Neurology, Experimentation, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
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    5.4K reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of Geneva

    Meeting Investors' Goals

    Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics

    4.8
    Rating, 4.8 out of 5 stars
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    1.8K reviews

    Mixed · Course · 1 - 4 Weeks

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    Anthropic

    Claude Code in Action

    Skills you'll gain: Claude Code, Command-Line Interface, Tool Calling, LLM Application, Software Development Tools, GitHub, Context Management, Code Review, Computer Programming Tools, Software Development, Generative AI Agents, Automation, Software Engineering

    5
    Rating, 5 out of 5 stars
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    7 reviews

    Mixed · Course · 1 - 4 Weeks

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    C

    Coursera

    Data Pipeline Engineering & Analytics

    Skills you'll gain: Dashboard, Data Preprocessing, Apache Airflow, Star Schema, Data Storytelling, Process Mapping, Extract, Transform, Load, Data Transformation, SQL, Data Pipelines, JSON, Apache Kafka, Data Warehousing, Data Modeling, Pandas (Python Package), Business Intelligence, Data Validation, Data Quality, Performance Improvement, Python Programming

    Intermediate · Specialization · 3 - 6 Months

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    LearnQuest

    Coaching Sales Professionals

    Skills you'll gain: Consultative Selling, Sales Prospecting, Personal Development, Sales Operations, Sales Management, Sales Training, Communication, User Research, Mentorship, Negotiation, Persona Development, Process Optimization, B2B Sales, Interpersonal Communications, Customer Analysis, Employee Coaching, Forecasting, Self-Awareness, Customer Relationship Management (CRM) Software, Account Management

    Beginner · Specialization · 1 - 3 Months

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    C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Effectiveness, Marketing Analytics, Content Performance Analysis, Web Analytics and SEO, Looker (Software), Google Ads, Data Visualization, Data Visualization Software, Marketing Automation, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Supply Chain of Agriculture

    Skills you'll gain: Land Management, Supply Chain, Food and Beverage, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply And Demand, Production Management, Environment and Resource Management, Market Dynamics, Technology Solutions, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
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    44 reviews

    Intermediate · Course · 1 - 4 Weeks

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    LearnQuest

    Advanced Negotiation and High-Impact Closure

    Skills you'll gain: Sales Presentations, Closing (Sales), Negotiation, Data Visualization, Sales Training, Contract Negotiation, Price Negotiation, B2B Sales, Influencing, Persuasive Communication, Storytelling, Behavioral Economics, Overcoming Objections, Value Propositions, Communication Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Psicología del Aprendizaje

    Skills you'll gain: Student-Centred Learning, Human Learning, Learning Theory, Behavior Management, Psychology, Formal Learning, Applied Behavior Analysis, Education and Training, Student Engagement, Learning Strategies, Social Sciences, Sociology, Childhood Education and Development

    4.9
    Rating, 4.9 out of 5 stars
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    373 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Optimize Python for Agentic AI

    Skills you'll gain: Performance Tuning, Artificial Intelligence, Maintainability, Python Programming, Performance Analysis, Software Architecture, Technical Writing, Program Standards

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Business Strategy, Advertising, Organizational Change

    4.6
    Rating, 4.6 out of 5 stars
    ·
    470 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • 心理学与生活: Nanjing University
  • Introduction to Psychology: University of Toronto
  • Meeting Investors' Goals: University of Geneva
  • Claude Code in Action: Anthropic
  • Data Pipeline Engineering & Analytics: Coursera
  • Coaching Sales Professionals: LearnQuest
  • Web Analytics & Reporting: Coursera
  • Supply Chain of Agriculture: University of Illinois Urbana-Champaign
  • Advanced Negotiation and High-Impact Closure: LearnQuest
  • Psicología del Aprendizaje: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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137 courses
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