• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Applying UI/UX Design in the Real World

    Skills you'll gain: User Research, Design Thinking, UI/UX Research, Usability Testing, Wireframing, Mockups, User Experience Design, User Interface (UI) Design, Prototyping, Figma (Design Software), User Flows, Persona Development, Scalability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Exercer son esprit critique à l’ère informationnelle

    Skills you'll gain: Cognitive flexibility, Critical Thinking, Scientific Methods, Research, Psychology, digital literacy, Media and Communications, Social Impact

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales II

    Skills you'll gain: Global Marketing, International Finance, Intercultural Competence, Organizational Structure, Business, Small Business Accounting, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    544 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Digital Media for Health Outcomes, English

    Skills you'll gain: Health Promotion, Health Education, Media and Communications, Advertising Campaigns, Program Evaluation, Patient Communication, Surveys, Behavioral Health, Digital Communications, Driving engagement, Persuasive Communication, Instagram, Facebook, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy I: How The Global Economy Works

    Skills you'll gain: Cultural Diversity, International Relations, World History, Policy Analysis, Economics, Economic Development, Business, Business Strategy, Business Economics, Competitive Analysis, Risk Management, Business Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    301 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Python for Finance: Beta and Capital Asset Pricing Model

    Skills you'll gain: Portfolio Management, Plotly, Data Visualization, Portfolio Risk, Investment Management, Exploratory Data Analysis, Financial Modeling, Financial Analysis, Statistical Analysis, Financial Data, Risk Modeling, Market Data, Finance, Equities, Data Analysis, Pandas (Python Package), Python Programming, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    Technion - Israel Institute of Technology

    Nanotechnology and Nanosensors, Part 2

    Skills you'll gain: Materials science, Semiconductors, Medical Devices, Biomedical Engineering, Chemistry, Analytical Testing, Laboratory Testing, Electronics, Electrical Engineering, Analytical Chemistry, Chemical Engineering, Manufacturing Processes

    4.8
    Rating, 4.8 out of 5 stars
    ·
    238 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Nationale des Ponts et Chaussées

    Mobilités et véhicules électriques

    Skills you'll gain: Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Climate Change Mitigation, Economics, Market Analysis, Environmental Science, Public Policies, Cost Benefit Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Strategic Customer Relationship Management & Sales Technique

    Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software

    3.7
    Rating, 3.7 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    AI Innovation & Product Strategy

    Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Google Gemini, Workflow Management, AI Enablement, ChatGPT, Market Opportunities, Scalability, Product Management, Generative AI, Sustainable Development, Social Impact, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    From Zero to Hero - Digital Product Development From Scratch

    Skills you'll gain: Prompt Engineering, Amazon Bedrock, MLOps (Machine Learning Operations), Innovation, Design Thinking, Generative AI, Ideation, Amazon Web Services, Lean Methodologies, Model Evaluation, Product Development, User Experience Design, New Product Development, Agile Product Development, Machine Learning, User Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fudan University

    《新教伦理与资本主义精神》导读

    Skills you'll gain: Culture, Research Methodologies, Social Sciences, Sociology, Qualitative Research, European History, Economics, World History, Ethical Standards And Conduct, Political Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    132 reviews

    Mixed · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…189190191…376

In summary, here are 10 of our most popular market research courses

  • Capstone Project: Applying UI/UX Design in the Real World : IBM
  • Exercer son esprit critique à l’ère informationnelle: University of Geneva
  • Negocios Internacionales II: University of New Mexico
  • Digital Media for Health Outcomes, English: Yale University
  • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign
  • Python for Finance: Beta and Capital Asset Pricing Model: Coursera
  • Nanotechnology and Nanosensors, Part 2: Technion - Israel Institute of Technology
  • Mobilités et véhicules électriques : École Nationale des Ponts et Chaussées
  • Strategic Customer Relationship Management & Sales Technique: HubSpot Academy
  • AI Innovation & Product Strategy: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok