• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Constructivism and Mathematics, Science, and Technology Education

    Skills you'll gain: Mathematics Education, Education Software and Technology, Research, Science and Research, Qualitative Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Inversiones en los mercados de capitales

    Skills you'll gain: Portfolio Management, Portfolio Risk, Investments, Financial Market, Financial Trading, Risk Management, Market Liquidity, Financial Modeling, Capital Markets, Equities, Return On Investment, Derivatives, Probability Distribution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Evaluación del y para el aprendizaje: enfoque cualitativo

    Skills you'll gain: Training Programs, Program Evaluation, Qualitative Research, Teaching, Health Assessment, Psychosocial Assessments, Psychological Evaluations, Educational Materials, Clinical Assessment, Case Studies, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    136 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Entender el diseño

    Skills you'll gain: Design Research, Design Thinking, Creative Thinking, Design, Design Strategies, Product Design, User Experience Design, Sustainable Design, Innovation, Graphic Design, Social Impact, Consumer Behaviour, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    563 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Institut Mines-Télécom

    Getting started with Augmented Reality

    Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Mobile Development, Android (Operating System), Image Analysis, 3D Assets, Geospatial Information and Technology, Computer Vision, Global Positioning Systems, Prototyping, User Interface (UI)

    4.3
    Rating, 4.3 out of 5 stars
    ·
    142 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    One Health: Pandemic preparedness, prevention, and response

    Skills you'll gain: Public Health and Disease Prevention, Public Health, Environmental Science, Infectious Diseases, Epidemiology, Preventative Care, Environmental Policy, Health Policy, Health Care Procedure and Regulation, Policty Analysis, Research, and Development, Climate Change Adaptation, Governance, Food Safety and Sanitation, Legal Strategy, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Solving Algorithms for Discrete Optimization

    Skills you'll gain: Operations Research, Computational Logic, Combinatorics, Algorithms, Applied Mathematics, Mathematical Modeling, Mathematical Software, Computational Thinking, Programming Principles, Theoretical Computer Science, Performance Tuning, Linear Algebra

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Strategic Communications in Technical Organizations

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Team Building, Interpersonal Communications, Intercultural Competence, Target Audience, Verbal Communication Skills, Business Writing, Strategic Communication, Communication, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Copywriting, Ideation, Productivity Software, AI Enablement, Marketing Materials, Writing and Editing, Project Implementation, Creative Design, Generative AI, Market Research, Data Analysis Software, Marketing, Product Marketing, Financial Data, Packaging and Labeling, Financial Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Genomics for Law

    Skills you'll gain: Intellectual Property, Healthcare Ethics, Clinical Research Ethics, Criminal Investigation and Forensics, Informed Consent, Medical Privacy, Legal Risk, Law, Regulation, and Compliance, Information Privacy, Legal Research, Legal Proceedings, Regulation and Legal Compliance, Life Sciences, Personal Injury Law, Case Law, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Institut Mines-Télécom

    Digital Business

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Transformation, Business Development, Market Analysis, Business Strategy, Business Valuation, Entrepreneurship, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Innovation, Business Modeling, Regulation and Legal Compliance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    195 reviews

    Beginner · Specialization · 3 - 6 Months

1…171172173…371

In summary, here are 10 of our most popular market research courses

  • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
  • Constructivism and Mathematics, Science, and Technology Education: University of Illinois Urbana-Champaign
  • Inversiones en los mercados de capitales: Pontificia Universidad Católica de Chile
  • Evaluación del y para el aprendizaje: enfoque cualitativo: Universidad Nacional Autónoma de México
  • Entender el diseño: Arizona State University
  • Getting started with Augmented Reality: Institut Mines-Télécom
  • One Health: Pandemic preparedness, prevention, and response: Politecnico di Milano
  • Solving Algorithms for Discrete Optimization: The Chinese University of Hong Kong
  • Strategic Communications in Technical Organizations: Johns Hopkins University
  • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok