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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Logistic Regression, Forecasting, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Sports Medicine, Correlation Analysis, Data Preprocessing, Predictive Modeling, Matplotlib, Applied Machine Learning, Statistical Modeling, Injury Prevention, Athletic Training, Analytics, Data Analysis, Statistical Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    276 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Data Analytics Foundations

    Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Spreadsheet Software, Large Language Modeling, Data Literacy, Data Visualization Software, Business Analysis, Requirements Analysis, Data Analysis, Analytics, Exploratory Data Analysis, Data-Driven Decision-Making, Data Transformation, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    186 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Analysis, Supply Chain Management, Benchmarking, Transportation, Supply Chain, and Logistics, Supply Chain Planning, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction, Spatial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    818 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    D

    DeepLearning.AI

    DeepLearning.AI Data Analytics

    Skills you'll gain: Data Storytelling, Web Scraping, Google Sheets, Data Visualization, Data Presentation, Spreadsheet Software, Large Language Modeling, Tableau Software, Data Literacy, Dashboard, LinkedIn, Pandas (Python Package), Time Series Analysis and Forecasting, Probability & Statistics, Extract, Transform, Load, Statistical Analysis, Statistics, Data Manipulation, Data Analysis, Descriptive Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    239 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Healthcare Analytics Essentials

    Skills you'll gain: Value-Based Care, Health Informatics, Business Analytics, Health Information Management and Medical Records, Analytics, Patient Safety, Health Care, Patient-centered Care, Statistical Analysis, Quantitative Research, Performance Measurement, Data Analysis, Data-Driven Decision-Making, Descriptive Analytics, Organizational Strategy, Risk Analysis, Peer Review, Strategic Thinking, Data Management, Systems Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Marketing Specialist

    Skills you'll gain: Adobe Express, Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Digital Design, Content Marketing, Layout Design, Creative Design, Generative AI, Marketing Strategies, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Exploratory Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytics, Sociology, Natural Language Processing, Data Manipulation, Text Mining, Social Impact, Statistical Modeling

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Multichannel Marketing - Email, Content and Mobile Marketing

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, Customer Relationship Management, Marketing Strategy and Techniques, UI/UX Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    ·
    603 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting Data Analytics

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Data Visualization, Jupyter, Data Literacy, Tableau Software, Matplotlib, Data Presentation, Data Visualization Software, Data Preprocessing, Unsupervised Learning, Exploratory Data Analysis, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data Manipulation, Classification Algorithms, Excel Macros, Predictive Modeling, Machine Learning, Python Programming

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    574 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Python Data Analytics

    Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Matplotlib, Histogram, Scatter Plots, Data Visualization, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    236 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Sports Performance Analytics: University of Michigan
  • Introducción al Marketing: University of Pennsylvania
  • Data Analytics Foundations: DeepLearning.AI
  • Supply Chain Analytics: Rutgers the State University of New Jersey
  • DeepLearning.AI Data Analytics: DeepLearning.AI
  • Healthcare Analytics Essentials : Northeastern University
  • Adobe Marketing Specialist: Adobe
  • Social Media Analytics: Johns Hopkins University
  • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
  • Digital Marketing Capstone: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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