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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Duke University

    AI for Productivity

    Skills you'll gain: Responsible AI, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, Writing, Artificial Intelligence, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, ChatGPT, Data Analysis, Text Mining, Operational Efficiency, Project Schedules, Media Production

    4.8
    Rating, 4.8 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 4 Weeks

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    DeepLearning.AI

    Natural Language Processing in TensorFlow

    Skills you'll gain: Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Embeddings, Generative AI, Artificial Neural Networks, Text Mining, Applied Machine Learning, Data Preprocessing, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
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    6.5K reviews

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Minitab Applied Statistics & Hypothesis Testing Mastery

    Skills you'll gain: Minitab, Process Capability, Statistical Process Controls, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Business Analytics, Sampling (Statistics), Probability & Statistics, Probability Distribution, Data-Driven Decision-Making, Statistical Methods, Data Analysis, Performance Analysis, Predictive Analytics, Statistical Inference, Case Studies, Statistical Visualization, Quality Control, Statistical Modeling

    Beginner · Specialization · 1 - 3 Months

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    University of Michigan

    Understanding and Visualizing Data with Python

    Skills you'll gain: Sampling (Statistics), Data Visualization, Plot (Graphics), Data Literacy, Statistics, Matplotlib, Seaborn, Probability & Statistics, Jupyter, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, Data Collection, NumPy, Box Plots, Histogram, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Jira for Quality Assurance Testing

    Skills you'll gain: Software Quality Assurance, Quality Assurance, Software Testing, Jira (Software), Regression Testing, Functional Testing, Test Planning, Test Case, Usability Testing, Technical Communication, Issue Tracking, Agile Methodology, Software Documentation, Software Development, Agile Project Management, Risk Management, User Interface and User Experience (UI/UX) Design, Data Analysis, Problem Solving

    Beginner · Course · 1 - 4 Weeks

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    Duke University

    Managing Big Data with MySQL

    Skills you'll gain: Database Design, MySQL, Relational Databases, SQL, Data Modeling, Databases, Business Intelligence, Big Data, Business Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    4.1K reviews

    Mixed · Course · 1 - 3 Months

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    Logical Operations

    Tableau for Data-Driven Decision Makers

    Skills you'll gain: Tableau Software, Report Writing, Data Visualization Software, Dashboard, Data Visualization, Data Analysis, Business Intelligence, Data-Driven Decision-Making, Data Storytelling, Data Presentation, Ad Hoc Reporting, Interactive Data Visualization, Microsoft Excel, Data Manipulation, Data Sharing, Microsoft PowerPoint, Data Management, Productivity Software, Microsoft Office

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, Brand Management, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

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    AI CERTs

    AI For Healthcare Leaders

    Skills you'll gain: Responsible AI, Data Ethics, Health Care Administration, Medical Billing and Coding, Artificial Intelligence, Health Informatics, Regulatory Compliance, AI Enablement, Patient Flow, Machine Learning, Medical Billing, Natural Language Processing, Revenue Cycle Management, Artificial Intelligence and Machine Learning (AI/ML), Health Care, Medical Assistance, Predictive Modeling, Generative AI

    Intermediate · Course · 1 - 3 Months

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    Starweaver

    AI-Driven HR Strategy, Operations, and Regulatory Compliance

    Skills you'll gain: Data Ethics, Responsible AI, Workforce Planning, Human Resource Strategy, Employee Engagement, AI Enablement, Regulatory Compliance, People Analytics, Compliance Management, Human Resource Policies, Recruitment Strategies, ChatGPT, Employee Retention, Recruitment, Governance, Ethical Standards And Conduct, Dashboard

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Model Evaluation and Benchmarking

    Skills you'll gain: Generative AI, Model Evaluation, Dashboard, Image Quality, Test Script Development, Image Analysis, Test Case, Verification And Validation, Large Language Modeling, Data Visualization, Continuous Monitoring, Plotly, Text Mining, Natural Language Processing, Matplotlib, Statistical Hypothesis Testing

    Intermediate · Course · 1 - 4 Weeks

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    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Decision Tree Learning, Applied Machine Learning, Supervised Learning, Advanced Analytics, Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Analytics, Random Forest Algorithm, Data Analysis, Predictive Modeling, Model Evaluation, Bayesian Network, Python Programming, Statistical Modeling, Classification Algorithms

    4.8
    Rating, 4.8 out of 5 stars
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    604 reviews

    Advanced · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI for Productivity: Duke University
  • Natural Language Processing in TensorFlow: DeepLearning.AI
  • Minitab Applied Statistics & Hypothesis Testing Mastery: EDUCBA
  • Understanding and Visualizing Data with Python: University of Michigan
  • Jira for Quality Assurance Testing: Coursera
  • Managing Big Data with MySQL: Duke University
  • Tableau for Data-Driven Decision Makers: Logical Operations
  • Develop a Company Website with Wix: Coursera
  • AI For Healthcare Leaders: AI CERTs
  • AI-Driven HR Strategy, Operations, and Regulatory Compliance: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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