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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Programming with Python and Java

    Skills you'll gain: File I/O, Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Debugging, Pivot Tables And Charts, Programming Principles, Python Programming, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    526 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    M

    Microsoft

    CRM Integration and AI for Customer Management

    Skills you'll gain: AI Personalization, Customer Engagement, Customer experience improvement, Customer Retention, Sales Strategy, Customer Relationship Management, Workflow Management, Sales, Customer Insights, Customer Data Management, AI Enablement, Data-Driven Decision-Making, Microsoft Copilot, Debugging, Data Ethics, Trend Analysis, Information Privacy, Data Quality

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
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    U

    University of Illinois Urbana-Champaign

    Foundations of Internal Auditing and Organizational Risk

    Skills you'll gain: Audit Planning, Internal Auditing, Stakeholder Communications, Auditing, Internal Controls, Compliance Auditing, Governance Risk Management and Compliance, Data Storytelling, Internal Communications, Stakeholder Management, Strategic Communication, Governance, Risk Analysis, Report Writing, Business Ethics, Enterprise Risk Management (ERM), Risk Management, Trend Analysis, Benchmarking, Fraud detection

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Quantitative Finance & Risk Modeling

    Skills you'll gain: Financial Modeling, Descriptive Statistics, Data Literacy, Financial Forecasting, Financial Analysis, Capital Expenditure, Portfolio Risk, Corporate Finance, Business Planning, Data Cleansing, Regression Analysis, Exploratory Data Analysis, Risk Analysis, Data Analysis, Risk Management, Predictive Modeling, R Programming, Statistical Analysis, Machine Learning, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
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    C

    Coursera

    AI-First Test Automation with Functionize Essentials

    Skills you'll gain: Test Automation, Continuous Integration, CI/CD, AI Orchestration, Software Quality Assurance, Maintainability, Quality Assurance, Automation, Verification And Validation, User Interface (UI), Natural Language Processing, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Splunk Core Certified User (SPLK-1001) Training & Prep Guide

    Skills you'll gain: Splunk, Dashboard, Ad Hoc Reporting, Statistical Reporting, Query Languages, Security Information and Event Management (SIEM), Data Visualization Software, Data Manipulation, Data Processing, Data Import/Export, Event Monitoring

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing with Classification and Vector Spaces

    Skills you'll gain: Natural Language Processing, Supervised Learning, Embeddings, Dimensionality Reduction, Machine Learning Methods, Text Mining, Statistical Machine Learning, Classification Algorithms, Feature Engineering, Probability & Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Spend: Uncover Hidden Cost Savings

    Skills you'll gain: Data Storytelling, Pivot Tables And Charts, Spreadsheet Software, Data-Driven Decision-Making, Data Analysis, Data Cleansing, Data Manipulation, Financial Data, Excel Formulas, Expense Management, Cost Reduction, Cost Management, Financial Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Education

    Skills you'll gain: AI Personalization, Education Software and Technology, AI Enablement, Education and Training, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Learning Management Systems, Generative AI Agents, Adult Education, Educational Materials, Childhood Education and Development, Special Education, Driving engagement, Learning Strategies, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI Essentials for Finance and Accounting

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Miro AI, Financial Accounting, Cash Flow Forecasting, Accounting, Risk Analysis, Cash Flows, Data Processing

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Programming with Python and Java: University of Pennsylvania
  • Strategic Sales Management: Fundação Instituto de Administração
  • CRM Integration and AI for Customer Management: Microsoft
  • Fundamentals of Visualization with Tableau: University of California, Davis
  • Foundations of Internal Auditing and Organizational Risk: University of Illinois Urbana-Champaign
  • Quantitative Finance & Risk Modeling: Coursera
  • AI-First Test Automation with Functionize Essentials: Coursera
  • Splunk Core Certified User (SPLK-1001) Training & Prep Guide: Packt
  • Natural Language Processing with Classification and Vector Spaces: DeepLearning.AI
  • Analyze Spend: Uncover Hidden Cost Savings: Coursera

Skills you can learn in Marketing

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Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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