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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Build Powerful AI Agents with OpenAI Tools

    Skills you'll gain: Generative AI Agents, Agentic systems, OpenAI API, AI Workflows, Tool Calling, OAuth, AI Orchestration, Middleware, Interoperability, API Gateway, Agentic Workflows, Software Development Tools, LLM Application, Prompt Engineering, AI Security, Application Programming Interface (API), Authentications, Real Time Data, Software Architecture, Systems Integration

    Intermediate · Professional Certificate · 3 - 6 Months

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    Alex Genadinik

    Prompt Engineering For New Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Multimodal Prompts, Data Ethics, AI Enablement, Large Language Modeling, Generative AI, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Analyze Machine Data Using Splunk Fundamentals

    Skills you'll gain: Splunk, Anomaly Detection, Real Time Data, Data Analysis, Data Visualization Software, Analytics, Dashboard, Security Information and Event Management (SIEM), System Configuration, Data Processing, Data Cleansing, Data Import/Export, Statistical Analysis, Software Installation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    934 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Govern Your GenAI Data Safely

    Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Responsible AI, Governance, Data Management, Generative AI, Metadata Management, Security Controls, AI Security, Data Quality, Data Access, Identity and Access Management, Benchmarking, Data Security, Compliance Management, Quality Assurance and Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Logical Operations

    Microsoft Power BI: Data Analysis Professional

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Business Reporting, Data Manipulation, Data Transformation, Business Intelligence, Data Visualization Software, Business Intelligence Software, Dashboard, Data Analysis, Microsoft Excel, Data Visualization, Data Cleansing, Data Modeling, Data Analysis Software, Microsoft PowerPoint, Microsoft 365, Microsoft Office, Collaboration, Data Import/Export

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    RFIs: Streamline Supplier Selection

    Skills you'll gain: Request for Proposal, Strategic Sourcing, Request For Quotation (RFQ), Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Vendor Relationship Management, Market Research, Competitive Intelligence, Data-Driven Decision-Making, Analysis, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Google Cloud

    Preparing for Google Cloud Certification: Machine Learning Engineer

    Skills you'll gain: Feature Engineering, MLOps (Machine Learning Operations), Generative AI, Google Cloud Platform, Model Deployment, Tensorflow, Big Data, Keras (Neural Network Library), Data Preprocessing, CI/CD, Data Quality, Exploratory Data Analysis, Apache Airflow, Machine Learning, Applied Machine Learning, Data Migration, Model Evaluation, Data Lakes, Scikit Learn (Machine Learning Library), Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.9K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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    Logical Operations

    Excel: Data Analysis and Visualization Fundamentals

    Skills you'll gain: Data Presentation, Data Visualization, Microsoft Excel, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Data Analysis, Data Science, Exploratory Data Analysis, Productivity Software, Microsoft Office, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Logical Operations

    Microsoft Office Excel 2021-2024: Part 2

    Skills you'll gain: Data Presentation, Microsoft Excel, Data Visualization Software, Pivot Tables And Charts, Spreadsheet Software, Business Intelligence, Excel Formulas, Business Analytics, Data Analysis, Data Entry, Microsoft Office, Data Compilation, Microsoft 365, Data Manipulation, Productivity Software, Data Management, Document Management, User Interface (UI)

    Mixed · Course · 1 - 3 Months

  • Status: New
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    Status: Preview
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    EDUCBA

    Analyze Big Data Using Apache Impala SQL

    Skills you'll gain: Big Data, SQL, Test Case, Apache Hadoop, Analytics, Data Analysis, Query Languages, Databases, Relational Databases, Data Manipulation, Apache, Metadata Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Analyze and Formulate Winning Business Strategies

    Skills you'll gain: Business Strategy, Contingency Planning, Business Planning, Organizational Strategy, Strategic Decision-Making, Competitive Analysis, Strategic Leadership, Business Analysis, Portfolio Management, Analysis, Market Analysis, Risk Analysis, Strategic Prioritization, Resource Allocation, Growth Strategies, Market Dynamics

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Build Powerful AI Agents with OpenAI Tools: Coursera
  • Prompt Engineering For New Professionals: Alex Genadinik
  • Analyze Machine Data Using Splunk Fundamentals: EDUCBA
  • Pricing Strategy Optimization: University of Virginia
  • Govern Your GenAI Data Safely: Coursera
  • Microsoft Power BI: Data Analysis Professional: Logical Operations
  • RFIs: Streamline Supplier Selection: Coursera
  • Preparing for Google Cloud Certification: Machine Learning Engineer: Google Cloud
  • Excel: Data Analysis and Visualization Fundamentals: Logical Operations
  • Microsoft Office Excel 2021-2024: Part 2: Logical Operations

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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