• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • C

    Coursera

    COVID19 Data Analysis Using Python

    Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Statistics, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Semiconductor Characterization

    Skills you'll gain: Semiconductors, Analytical Testing, Electronic Components, Engineering, Scientific, and Technical Instruments, Analytical Chemistry, Failure Analysis, Electronics, Image Analysis, Laboratory Testing, Laboratory Equipment, Production Process, Basic Electrical Systems, Test Equipment, Materials science, Electrical Engineering, Electronic Systems, Manufacturing Processes, Process Control, Electronics Engineering, Laboratory Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    118 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    257 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Hospitality & Healthcare Services Marketing

    Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Marketing, Patient-centered Care, Capacity Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    552 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    New York University

    Overview of Advanced Methods of Reinforcement Learning in Finance

    Skills you'll gain: Reinforcement Learning, Financial Trading, Financial Market, Derivatives, Market Liquidity, Finance, Market Dynamics, Risking, Financial Modeling, Market Data, Credit Risk, Machine Learning

    3.8
    Rating, 3.8 out of 5 stars
    ·
    85 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Hospitality Luxury Brand Management

    Skills you'll gain: Hospitality Management, Hospitality, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Personalized Service, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Crisis Management, Innovation, Consumer Behaviour, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    168 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rice University

    Natural Attenuation of Groundwater Contaminants: New Paradigms, Technologies, and Applications

    Skills you'll gain: Environmental Monitoring, Water Quality, Hydrology, Environmental Engineering, Water Resources, Biochemistry, Environmental Science, Mathematical Modeling, Analytical Chemistry, Laboratory Research, Microbiology, Chemical Engineering, Chemistry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    510 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Analysis of Business Problems

    Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    156 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    La solución del conflicto ético

    Skills you'll gain: Healthcare Ethics, Ethical Standards And Conduct, Clinical Research Ethics, Informed Consent, Health Care Procedure and Regulation, Patient Advocacy, Conflict Management, Medical Practices and Procedures, Law, Regulation, and Compliance, Legal Research, Medical Privacy, Patient-centered Care, Self-Awareness, Lifelong Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    475 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Gen AI Foundational Models for NLP & Language Understanding

    Skills you'll gain: PyTorch (Machine Learning Library), Large Language Modeling, Embeddings, Generative AI, Natural Language Processing, Transfer Learning, Recurrent Neural Networks (RNNs), Data Ethics, Artificial Neural Networks, Classification Algorithms, Model Evaluation, Data Preprocessing, Feature Engineering

    4.4
    Rating, 4.4 out of 5 stars
    ·
    182 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Ethics, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Risk Analysis, Automation, Stakeholder Management, Operations, Artificial Intelligence, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    335 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIT Bombay

    Design Thinking and Innovation

    Skills you'll gain: Design Thinking, User Research, Prototyping, Human Centered Design, Product Design, Sustainable Business, Innovation, Brainstorming, Creative Thinking, Empathy, User Feedback, Product Development, Customer experience improvement, Case Studies, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…126127128…368

In summary, here are 10 of our most popular market research courses

  • COVID19 Data Analysis Using Python: Coursera
  • Semiconductor Characterization: Arizona State University
  • SQL for Data Science Capstone Project: University of California, Davis
  • International Hospitality & Healthcare Services Marketing: Yonsei University
  • Overview of Advanced Methods of Reinforcement Learning in Finance: New York University
  • Hospitality Luxury Brand Management: Starweaver
  • Natural Attenuation of Groundwater Contaminants: New Paradigms, Technologies, and Applications: Rice University
  • Analysis of Business Problems: IESE Business School
  • La solución del conflicto ético: Universidad Nacional Autónoma de México
  • Gen AI Foundational Models for NLP & Language Understanding: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok