Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Rice University
Skills you'll gain: Data Visualization Software, File I/O, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Manipulation, Development Environment, Data Structures, Scripting, Data Storage, Data Import/Export, Data Processing, Data Analysis, Program Development, Data Integration, Scripting Languages, Computer Programming
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Model Deployment, Feature Engineering, PySpark, Data Import/Export, Big Data, Apache Spark, Dashboard, Data Architecture, Data Governance, Apache Kafka, Cloud Deployment, Apache Hadoop, Metadata Management, Data Storage, Apache Hive, Application Programming Interface (API), Data Quality, Data Cleansing, Applied Machine Learning, Cloud Services
Intermediate · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Health Informatics, Digital Transformation, Health Technology, Public Health, Medical Privacy, Health Systems, Health Care, Data Governance, Interoperability, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Seaborn, Data Visualization, Data Presentation, Matplotlib, Interactive Data Visualization, Dashboard, Statistical Visualization, Histogram, Time Series Analysis and Forecasting, Microsoft Excel, Generative AI, Tableau Software, Data-Driven Decision-Making, Business Intelligence, Data Analysis, Business Analytics, Power BI, Google Sheets, Python Programming
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Redis, NoSQL, Real Time Data, Data Structures, Event-Driven Programming, Scalability, Big Data, Query Languages, Data Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Governance, Health Information Management, Cloud Security, Health Care, Data Architecture, Identity and Access Management, Real Time Data, Scalability, Health Care Procedure and Regulation, Medical Records, Data Management, Data Sharing, Clinical Data Management, Microsoft Azure, Role-Based Access Control (RBAC), Regulatory Compliance, Information Privacy, Interoperability, Security Management, Encryption
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Prioritization, Business Writing, Strategic Decision-Making, Data Storytelling, Data Analysis, Product Roadmaps, Data Presentation, Strategic Thinking, Analytical Skills, Strategic Communication, Risk Analysis, Resource Allocation, Trend Analysis, Stakeholder Communications, Project Estimation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Ethics, Data Validation, Generative AI, Data Cleansing, Data Quality, Data Preprocessing, Large Language Modeling, Text Mining, Hugging Face, Data Collection, Unstructured Data, Data Transformation
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Business Strategies, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Market Analysis, Value Propositions, Innovation
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, Entrepreneurial Finance, Financial Analysis, Target Market, User Feedback, Entrepreneurship, Team Building, New Product Development, Leadership Development, New Business Development, Business Marketing, Performance Metric, Revenue Forecasting, Product Development, Profit and Loss (P&L) Management, Cash Flows
Beginner · Specialization · 3 - 6 Months
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Prompt Engineering, User Story, New Product Development, Model Based Systems Engineering, Model Evaluation, Failure Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Proposal Writing, Supplier Management, Accountability, Data Ethics, Sustainability Reporting, Database Design, Sustainable Design
Earn a degree
Degree · 1 - 4 Years