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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    AI CERTs

    Sales with AI

    Skills you'll gain: Responsible AI, Sales Strategy, Sales Management, Sales Development, Sales, Sales Process, Sales Pipelines, Customer Relationship Management, AI Enablement, B2B Sales, AI Personalization, Sales Presentation, Lead Generation, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Data-Driven Decision-Making, Generative AI Agents, Forecasting

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Data Structures, Git (Version Control System), Generative AI, Version Control, Matplotlib, Devops Tools, Plotly, DevOps, Agile Methodology, Web Development, Data Ethics, Flask (Web Framework), Data Visualization, Scripting, GitHub, Debugging, Data Analysis, Automation, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
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    633 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    University of Colorado Boulder

    Gut Check: Exploring Your Microbiome

    Skills you'll gain: Microbiology, Health Informatics, Big Data, Biostatistics, Data Analysis, Immunology, Molecular Biology, Nutrition and Diet, Biology, Specimen Collection

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 3 Months

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    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Keyword Research, Blogs, Writing and Editing, Content Creation, Generative AI Agents, Web Content, Copywriting, Workflow Management, AI Personalization, Business Writing, Generative AI, AI Enablement, Content Strategy, Writing, Editing, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Presentations, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
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    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

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    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
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    734 reviews

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Apply Technical Analysis & Market Models for Trading

    Skills you'll gain: Technical Analysis, Financial Trading, Financial Market, Portfolio Risk, Derivatives, Market Analysis, Statistical Analysis, Market Dynamics, Market Data, Risk Analysis, Data Validation, Trend Analysis, Performance Analysis, Probability Distribution, Behavioral Economics, Model Evaluation, Consolidation, Risk Management

    Beginner · Specialization · 1 - 3 Months

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    EDUCBA

    Apply and Analyze Data Using SAS PROC SQL

    Skills you'll gain: SQL, SAS (Software), Stored Procedure, Metadata Management, Data Integrity, Query Languages, Relational Databases, Data Manipulation, Data Analysis Software, Database Management, Data Transformation, Data-Driven Decision-Making, Performance Tuning, Data Governance, Scripting, Debugging, Data Wrangling, Data Analysis, Computational Logic, Data Management

    Beginner · Specialization · 3 - 6 Months

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    Logical Operations

    Excel: Modeling with Power Pivot and Reporting Insights

    Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Pivot Tables And Charts, Report Writing, Data Modeling, Management Reporting, Business Reporting, Data Analysis, Performance Reporting, Data Presentation, Data Visualization Software, Data Visualization, Microsoft Office, Microsoft 365, Productivity Software

    Mixed · Course · 1 - 4 Weeks

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    Logical Operations

    Crystal Reports: Subreports and Drill-Downs

    Skills you'll gain: Management Reporting, Business Reporting, Data Presentation, Process Validation, Report Writing, Data Sharing, Microsoft Access, Dashboard, Business Intelligence Software, Data Integration, Consolidation, Business Intelligence, Data Analysis Software, Data Analysis, Editing, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Manage Suppliers: From List to Onboarding

    Skills you'll gain: Supplier Management, Vendor Management, Vendor Relationship Management, Supplier Relationship Management, Strategic Sourcing, Procurement, Compliance Management, Data Integrity, Workflow Management, Data Quality, Market Analysis

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Sales with AI: AI CERTs
  • Pricing Strategy: IE Business School
  • Microsoft Python Development: Microsoft
  • Gut Check: Exploring Your Microbiome: University of Colorado Boulder
  • AI for Professional Writing: AI CERTs
  • Create a Promotional Video using Canva: Coursera
  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Apply Technical Analysis & Market Models for Trading: EDUCBA
  • Apply and Analyze Data Using SAS PROC SQL: EDUCBA
  • Excel: Modeling with Power Pivot and Reporting Insights: Logical Operations

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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