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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Evaluate Total Costs for Optimal Procurement

    Skills you'll gain: Cost Benefit Analysis, Strategic Sourcing, Procurement, Financial Modeling, Data-Driven Decision-Making, Bidding, Business Writing, Cost Estimation, Business Risk Management, Cost Accounting, Cost Management, Capital Budgeting, Business Analytics, Business Communication, Supplier Management, Business Modeling, Financial Analysis, Financial Statement Analysis, Analysis, Supply Chain Planning

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Microsoft Fabric: Fundamentals and Power BI Workflow

    Skills you'll gain: Data Analysis Expressions (DAX), Real Time Data, Dataflow, Extract, Transform, Load, Business Intelligence

    Beginner · Course · 1 - 3 Months

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    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Model Evaluation, Advanced Analytics, Statistical Machine Learning, Unsupervised Learning, Machine Learning, Data Ethics, Supervised Learning, Decision Tree Learning, Random Forest Algorithm, Classification Algorithms, Python Programming, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
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    604 reviews

    Advanced · Course · 1 - 3 Months

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    EDUCBA

    Apply and Analyze Data Using SAS PROC SQL

    Skills you'll gain: SQL, SAS (Software), Stored Procedure, Metadata Management, Data Integrity, Query Languages, Relational Databases, Data Manipulation, Data Analysis Software, Database Management, Data Transformation, Data-Driven Decision-Making, Performance Tuning, Data Governance, Scripting, Debugging, Data Wrangling, Data Analysis, Computational Logic, Data Management

    Beginner · Specialization · 3 - 6 Months

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    Google

    Introduction to Data Analysis Using Python

    Skills you'll gain: Object Oriented Programming (OOP), Data Structures, Data Cleansing, Python Programming, Data Analysis, NumPy, Pandas (Python Package), Data Manipulation, Analytical Skills, Scripting, Algorithms, Debugging

    4.7
    Rating, 4.7 out of 5 stars
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    21 reviews

    Beginner · Course · 1 - 4 Weeks

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    Creo Incubator

    ريادة الأعمال: الثقافة المالية وتمويل الشركات

    Skills you'll gain: Entrepreneurial Finance, Financial Forecasting, Business Strategy, Presentations, Fundraising, Cash Flow Forecasting, Entrepreneurship, Business Valuation, Financial Analysis, Financial Management, Finance, Public Speaking, Market Analysis

    Advanced · Course · 1 - 4 Weeks

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    Alex Genadinik

    Create An AI Agent With Replit That Automates Your Sales

    Skills you'll gain: Generative AI Agents, Email Automation, Vibe coding, Agentic Workflows, Agentic systems, AI Workflows, AI Orchestration, Sales Process, Marketing Automation, HubSpot CRM, Sales Enablement, Sales Pipelines, Software As A Service, Sales Development, Lead Generation, Business Development, Prompt Engineering, New Business Development, Application Deployment, Campaign Management

    Mixed · Course · 1 - 3 Months

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    University of Glasgow

    Generative AI for Data Science

    Skills you'll gain: Responsible AI, Generative AI, Data Ethics, ChatGPT, Data Science, LLM Application, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Statistical Methods

    Intermediate · Course · 1 - 4 Weeks

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    Microsoft

    Enterprise Power BI: Deployment, Security, and Integration

    Skills you'll gain: Power BI, Microsoft Power Platform, DevOps, Microsoft Azure, Application Deployment, Enterprise Architecture, Real Time Data, Business Intelligence, Collaborative Software, Role-Based Access Control (RBAC), Scalability, Data Integration, Data Governance, Data Modeling, System Configuration, Collaboration, Analytics, Compliance Management, Data Sharing, Problem Solving

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Engineer AI Models: Explain, Tune & Experiment

    Skills you'll gain: Feature Engineering, Fraud detection, Jupyter, Program Management, Responsible AI, Model Evaluation, Project Management, Performance Improvement, Performance Metric, Business Analytics, Credit Risk, Performance Analysis, Performance Tuning, Machine Learning Methods, Test Planning, Test Engineering, Research Design, Technical Communication

    Intermediate · Course · 1 - 4 Weeks

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    Microsoft

    Data Storage and Management for Big Data

    Skills you'll gain: Data Pipelines, Databases, Extract, Transform, Load, Data Lakes, NoSQL, SQL Server Integration Services (SSIS), Data Processing, Data Architecture, Azure Synapse Analytics, Data Warehousing, Data Management, Microsoft Azure, Data Transformation, Database Management Systems, Data Infrastructure, Data Integration, Data Governance, Data Storage Technologies, Data Storage, Real Time Data

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Business Strategy

    Skills you'll gain: Business Strategy, Business Strategies, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Market Analysis, Value Propositions, Innovation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    2.1K reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Evaluate Total Costs for Optimal Procurement: Coursera
  • Microsoft Fabric: Fundamentals and Power BI Workflow: Packt
  • The Nuts and Bolts of Machine Learning: Google
  • Apply and Analyze Data Using SAS PROC SQL: EDUCBA
  • Introduction to Data Analysis Using Python: Google
  • ريادة الأعمال: الثقافة المالية وتمويل الشركات : Creo Incubator
  • Create An AI Agent With Replit That Automates Your Sales: Alex Genadinik
  • Generative AI for Data Science: University of Glasgow
  • Enterprise Power BI: Deployment, Security, and Integration: Microsoft
  • Engineer AI Models: Explain, Tune & Experiment: Coursera

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Analytics (13)
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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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