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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    AI CERTs

    Sales with AI

    Skills you'll gain: Responsible AI, Sales Strategy, Sales Management, Sales Development, Sales, Sales Process, Sales Pipelines, Customer Relationship Management, AI Enablement, B2B Sales, AI Personalization, Sales Presentation, Lead Generation, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Data-Driven Decision-Making, Generative AI Agents, Forecasting

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Agentic AI Content for Practitioners (Teams: Data)

    Skills you'll gain: AI Workflows, Agentic systems, AI Orchestration, AI Enablement, Advanced Analytics, Data Processing, Enterprise Architecture, Automation, Data Transformation, Artificial Intelligence, Continuous Improvement Process, Data Quality, Application Deployment, Scalability, Performance Tuning, Business Metrics, Software Design Patterns

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
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    30 reviews

    Beginner · Specialization · 3 - 6 Months

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    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Keyword Research, Blogs, Writing and Editing, Content Creation, Generative AI Agents, Web Content, Copywriting, Workflow Management, AI Personalization, Business Writing, Generative AI, AI Enablement, Content Strategy, Writing, Editing, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Apply Neural Networks for Car Price Prediction

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Gen AI - RAG Application Development using LangChain

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Tool Calling, AI Workflows, Generative AI Agents, Document Management, Query Languages, Text Mining, Context Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Getting Started with SAS Programming

    Skills you'll gain: SAS (Software), Data Import/Export, Data Validation, Data Access, Data Manipulation, Statistical Programming, Exploratory Data Analysis, Data Preprocessing, Data Analysis, SQL, Microsoft Excel, Descriptive Statistics

    4.8
    Rating, 4.8 out of 5 stars
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    3.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    G

    Google

    AI for Content Creation

    Skills you'll gain: Google Gemini, Gemini, Style Guides, Presentations, Generative AI, Content Creation, AI Enablement, Prompt Engineering, Artificial Intelligence, Design Reviews, Responsible AI, Storytelling, Prototyping, Brand Management, Video Production

    4.6
    Rating, 4.6 out of 5 stars
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    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-Enhanced Data Analysis: From Raw Data to Deep Insights

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Exploratory Data Analysis, Data Cleansing, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing

    4.3
    Rating, 4.3 out of 5 stars
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    467 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Data Structures, Git (Version Control System), Generative AI, Version Control, Matplotlib, Devops Tools, Plotly, DevOps, Agile Methodology, Web Development, Data Ethics, Flask (Web Framework), Data Visualization, Scripting, GitHub, Debugging, Data Analysis, Automation, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
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    633 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    U

    University of Colorado Boulder

    Gut Check: Exploring Your Microbiome

    Skills you'll gain: Microbiology, Health Informatics, Big Data, Biostatistics, Data Analysis, Immunology, Molecular Biology, Nutrition and Diet, Biology, Specimen Collection

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 3 Months

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    A

    Arizona State University

    Bayesian Statistical Concepts and Methods

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Bayesian Network, Statistical Methods, Statistical Analysis, Data Analysis, R Programming, Data-Driven Decision-Making, Statistical Inference, Markov Model, Simulations, Probability Distribution

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Sales with AI: AI CERTs
  • Agentic AI Content for Practitioners (Teams: Data): Coursera
  • Google Digital Customer Engagement: Google
  • AI for Professional Writing: AI CERTs
  • Apply Neural Networks for Car Price Prediction: EDUCBA
  • Gen AI - RAG Application Development using LangChain: Packt
  • Getting Started with SAS Programming: SAS
  • AI for Content Creation: Google
  • AI-Enhanced Data Analysis: From Raw Data to Deep Insights: Microsoft
  • Microsoft Python Development: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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