Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Intellectual Property, Advertising Campaigns, Legal Risk, Financial Acumen, Cost Benefit Analysis, Deep Learning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, WordPress, No-Code Development, Search Engine Optimization, Blogs, Web Design, Content Management Systems, Order Management Systems, Shipping and Receiving
Beginner · Course · 1 - 3 Months

Skills you'll gain: Selling Techniques, Sales Prospecting, Microsoft Copilot, Sales Presentations, Sales Strategy, Sales, AI Personalization, Prospecting and Qualification, Customer Analysis, Lead Generation, Customer Insights, AI Enablement, Presentations, Microsoft PowerPoint, Customer Relationship Management (CRM) Software, Data Validation, Quality Control, Business Research
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Power BI, Microsoft Azure, Microsoft Copilot, Business Intelligence, Data Architecture, Business Reporting, AI Personalization, Pandas (Python Package), Python Programming, Predictive Modeling, Generative AI, Matplotlib, Data Wrangling, Artificial Intelligence and Machine Learning (AI/ML), Data Transformation, Data Visualization, Data Governance, R Programming, Continuous Deployment
Advanced · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Requirements Analysis, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Vector Databases, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Feature Engineering, Dataflow, Data Integration, Data Management
Intermediate · Professional Certificate · 3 - 6 Months

Packt
Skills you'll gain: Data Analysis Expressions (DAX), Customer Insights, Power BI, Data Modeling, Dashboard, Data Transformation, Data Import/Export, Data Manipulation, Data Literacy, Database Design, Interactive Data Visualization, Data Processing, Big Data, Business Intelligence, Data Integration, Star Schema, Time Series Analysis and Forecasting, Data Visualization Software, Data Cleansing, Trend Analysis
Beginner · Specialization · 1 - 4 Weeks

Interactive Brokers
Skills you'll gain: Derivatives, Equities, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Risk Management, Financial Analysis, Financial Statement Analysis, Market Analysis, Analysis, Capital Markets, Portfolio Risk, Tax, Balance Sheet, Financial Regulations, Business Metrics, Market Data
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Account Strategy, Account Management, Marketing Analytics, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Sales, Digital Transformation, Business Risk Management, Business Metrics, Business Transformation, Innovation, Telecommuting, Virtual Teams, Customer Relationship Building
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing
Mixed · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Experimentation, Research Design, Statistical Modeling, Statistical Methods, Applied Machine Learning, Supervised Learning, Logistic Regression, Predictive Modeling, Statistical Programming, Statistical Analysis, Statistical Inference, Simulation and Simulation Software, Probability & Statistics, Data Science, Data Visualization, Simulations, Data Analysis, Data Analysis Software
Intermediate · Course · 1 - 4 Weeks