Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Smart Goals, Marketing Effectiveness, Goal Setting, Marketing Planning, Marketing Strategies, Content Marketing, Strategic Marketing, Key Performance Indicators (KPIs), Business Metrics, Performance Measurement, Web Analytics, Statistical Analysis, Accountability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing, Social Media Marketing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Automation, Email Automation, Scheduling, Management Reporting, Performance Reporting, Automation, Stakeholder Communications, Report Writing, Scalability, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Customer Insights, Presentations, Web Analytics, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Pivot Tables And Charts, Dashboard, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Exploratory Data Analysis, Data Manipulation, Statistics, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Advertising Campaigns, Business Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative AI Agents, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), AI Enablement, Real Time Data, Persona Development, Design Thinking, Consumer Behaviour, Analysis, Design
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Human Capital, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, Human Resources, Financial Accounting
Beginner · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, Information Technology, Analytical Skills, Digital Transformation, Business Marketing, Advanced Analytics, Statistical Analysis, Communication, Customer Insights, Complex Problem Solving, R Programming, Data Analysis
Advanced · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Data Governance, Marketing Analytics, Data Visualization, Data Literacy, Accounting, Infographics, Data Management, Data Collection, Data Quality, Data Visualization Software, Internal Controls, Classification Algorithms, Business Analytics, Business Analysis, AI Personalization, Analytics, Data Analysis, Power BI, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: People Analytics, Human Capital, Human Resource Strategy, Human Resources, Talent Management, Organizational Effectiveness, Workforce Management, Analytics, Performance Measurement, Employee Performance Management, Data-Driven Decision-Making, Performance Analysis, Network Analysis, Employee Retention, Performance Management, Collaboration, Data Analysis, Predictive Analytics
Mixed · Course · 1 - 4 Weeks