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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Product Development, Packaging and Labeling, Prototyping, New Product Development, Product Design, Customer Analysis, Production Process, Sustainable Design, Product Testing, Manufacturing Processes, Product Quality (QA/QC), Consumer Behaviour, Market Research, Innovation, Chemistry, Regulatory Compliance, Market Trend

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Application of AI, InsurTech, and Real Estate Technology

    Skills you'll gain: FinTech, Emerging Technologies, Market Analysis, Fraud detection, Real Estate, Real Time Data, Insurance, Property and Real Estate, Artificial Intelligence, Market Trend, Machine Learning, Commercial Real Estate, Financial Sales, Case Studies, Customer experience improvement, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    587 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Leeds

    Major Engineering Project Performance

    Skills you'll gain: Program Management, Engineering Management, Project Management, Project Management Life Cycle, Project Performance, Project Risk Management, Cost Management, Portfolio Management, Project Estimation, Timelines, Stakeholder Management, Case Studies, Forecasting, Research, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    996 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    MathWorks Computer Vision Engineer

    Skills you'll gain: Computer Vision, Model Evaluation, Image Analysis, Model Deployment, Anomaly Detection, Convolutional Neural Networks, Transfer Learning, Deep Learning, Machine Learning Methods, Image Quality, Data Preprocessing, Artificial Neural Networks, Matlab, Applied Machine Learning, PyTorch (Machine Learning Library), Machine Learning, Classification Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Traffic Flow Optimization, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    358 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    268 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    UX / UI: Fundamentos para o design de interface

    Skills you'll gain: Usability Testing, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, Prototyping, User Research, Design Research, Style Guides, Design Elements And Principles, Responsive Web Design, Verification And Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    789 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Inferential Statistics

    Skills you'll gain: Regression Analysis, Statistical Inference, Statistics, Logistic Regression, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    608 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Davis

    Wine Tasting: Sensory Techniques for Wine Analysis

    Skills you'll gain: Peer Review, Cultural Sensitivity, Analytical Skills, Detail Oriented, Verbal Communication Skills, Decision Making, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    542 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Investments I: Fundamentals of Performance Evaluation

    Skills you'll gain: Finance, Investments, Business Valuation, Portfolio Management, Financial Modeling, Financial Market, Equities, Return On Investment, Financial Analysis, Regression Analysis, Corporate Finance, Asset Management, Microsoft Excel, Risk Analysis, Performance Analysis, Cash Flows

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    926 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Strategy: Navigating Emerging Media and AI

    Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Data-Driven Decision-Making, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Target Audience, Artificial Intelligence, Augmented Reality

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    How to Finance and Grow Your Startup – Without VC

    Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Product Development, Growth Strategies, Customer Insights, Financial Modeling, Business Strategies, Case Studies, Revenue Management, Market Dynamics, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    473 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular market research courses

  • Cosmetic Product Development: Olay
  • Application of AI, InsurTech, and Real Estate Technology: University of Pennsylvania
  • Major Engineering Project Performance: University of Leeds
  • MathWorks Computer Vision Engineer: MathWorks
  • Introducción al mercado: Universidad Nacional Autónoma de México
  • UX / UI: Fundamentos para o design de interface: Universidade de São Paulo
  • Inferential Statistics: University of Amsterdam
  • Wine Tasting: Sensory Techniques for Wine Analysis: University of California, Davis
  • Investments I: Fundamentals of Performance Evaluation: University of Illinois Urbana-Champaign
  • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign

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Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
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