• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Astrobiology and the Search for Extraterrestrial Life

    Skills you'll gain: Life Sciences, Biology, Environmental Science, Environment, Research, Biochemistry, Microbiology, Scientific Methods, Chemistry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    AI and Health: Future Perspectives and Transformations

    Skills you'll gain: Precision Medicine, Sports Medicine, Athletic Training, Rehabilitation, Responsible AI, Data Ethics, Injury Prevention, Augmented and Virtual Reality (AR/VR), AI Personalization, Health Systems, Exercise Science, Health Technology, Artificial Intelligence, Emerging Technologies, Healthcare Ethics, Machine Learning, Human Machine Interfaces, Predictive Modeling, Risk Management, Real Time Data

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Operations Analytics

    Skills you'll gain: Descriptive Analytics, Business Analytics, Operations Research, Analytics, Predictive Analytics, Operational Analysis, Business Operations, Business Intelligence, Data Analysis, Operations Management, Data-Driven Decision-Making, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Inventory and Warehousing, Process Optimization, Risk Analysis, Supply Chain Planning, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Eindhoven University of Technology

    Improving your statistical inferences

    Skills you'll gain: Statistical Inference, Scientific Methods, Statistical Hypothesis Testing, Quantitative Research, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Sample Size Determination, Research, R Programming, Data Sharing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    799 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Sales with AI E-commerce Analytics

    Skills you'll gain: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Customer Insights, Keyword Research, Revenue Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Securities Lending Accounting: Analyze & Apply

    Skills you'll gain: Securities (Finance), Legal Risk, Risk Analysis, Portfolio Risk, Technical Accounting, Investment Management, Accounting, Revenue Recognition, Law, Regulation, and Compliance, Income Statement, Profit and Loss (P&L) Management, Financial Accounting, Financial Reporting, Balance Sheet

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Modeling Risk and Realities

    Skills you'll gain: Risk Management, Mathematical Modeling, Predictive Modeling, Risk Analysis, Simulation and Simulation Software, Operations Research, Probability Distribution, Data-Driven Decision-Making, Statistical Hypothesis Testing, Statistical Analysis, Microsoft Excel, Spreadsheet Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Diseño de Experiencia del Usuario (UX) de Google

    Skills you'll gain: Storyboarding, User Experience Design, Design Reviews, Figma (Design Software), UI/UX Research, Graphic and Visual Design, Wireframing, User Story, Usability Testing, Information Architecture, Mockups, Adobe XD, Ideation, Responsive Web Design, Layout Design, User Experience, Design Elements And Principles, User Research, User Interface and User Experience (UI/UX) Design, User Centered Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Build your creative business using Adobe tools

    Skills you'll gain: Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Business Strategy, Adobe Illustrator, Artificial Intelligence, Communication, Digital Marketing

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Sales Copywriting And Landing Page Optimization With ChatGPT

    Skills you'll gain: Sales Strategy, Marketing Psychology, Marketing Materials, Copywriting, Sales, Sales Process, Selling Techniques, Consumer Behaviour, Marketing, Marketing Strategies, Target Audience, Promotional Strategies, ChatGPT

    Mixed · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research essentials for marketing management
market research and analysis for tech industries
market research methods and data analysis certificate
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: design impactful surveys
1…585960…349

In summary, here are 10 of our most popular market research courses

  • Astrobiology and the Search for Extraterrestrial Life: The University of Edinburgh
  • AI and Health: Future Perspectives and Transformations: Real Madrid Graduate School Universidad Europea
  • Generative Engine Optimization (GEO) Business Applications: Edureka
  • Operations Analytics: University of Pennsylvania
  • Improving your statistical inferences: Eindhoven University of Technology
  • Optimize Sales with AI E-commerce Analytics: Coursera
  • Master Securities Lending Accounting: Analyze & Apply: EDUCBA
  • Modeling Risk and Realities: University of Pennsylvania
  • Diseño de Experiencia del Usuario (UX) de Google: Google
  • Build your creative business using Adobe tools: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok