Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Stakeholder Engagement, Business Metrics, Web Analytics, Business Analytics, Analytics, Key Performance Indicators (KPIs), Data Storytelling, Performance Analysis, Presentations, Stakeholder Communications, Marketing Analytics, Strategic Communication, Marketing Effectiveness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Validation, Dashboard, Marketing Automation, Data Integrity, Verification And Validation, Workflow Management, Marketing Analytics, Data Maintenance, Data Quality, Automation, Reconciliation, Data Governance, Marketing, Key Performance Indicators (KPIs), Stakeholder Communications, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Content Performance Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Key Performance Indicators (KPIs), Performance Metric, Customer Insights, AI Personalization, Performance Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Marketing Strategies, Advertising Campaigns, Customer Insights, Analytics, Target Audience, Trend Analysis, Strategic Marketing, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Web Analytics, Multimedia, Web Content, Drive Engagement, Content Marketing, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Search Engine Optimization, Performance Analysis, Data Analysis, Information Architecture, Process Improvement and Optimization, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Target Audience, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Performance marketing, Data Validation, Real Time Data, Customer Insights, Trend Analysis, Data Quality, Anomaly Detection, Benchmarking
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Web Analytics and SEO, Data Access
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Storytelling, Data Presentation, Marketing Analytics, Marketing Effectiveness, Key Performance Indicators (KPIs), Data Visualization, Google Analytics, Performance Reporting, Consumer Behaviour, Business Reporting, Stakeholder Engagement, Performance Metric, Data Integration, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Data Analysis, Customer Insights, Data-Driven Decision-Making, Statistical Analysis, Web Analytics and SEO, Analytical Skills, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Verification And Validation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Google Ads, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Performance Analysis, Customer Retention, E-Commerce
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Cross-Channel Marketing, Customer Analysis, Target Audience, Marketing Effectiveness, Campaign Management, Data Presentation, Performance Measurement, Advertising Campaigns, Digital Marketing, Marketing Strategies, Data-Driven Decision-Making, Performance Analysis, Marketing Budgets, Model Evaluation
Beginner · Course · 1 - 4 Weeks