Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
Beginner · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: Statistical Analysis, NumPy, Probability Distribution, Matplotlib, Statistics, Pandas (Python Package), Data Science, Probability & Statistics, Probability, Statistical Modeling, Predictive Modeling, Data Analysis, Linear Algebra, Predictive Analytics, Statistical Methods, Mathematics and Mathematical Modeling, Applied Mathematics, Python Programming, Machine Learning, Logical Reasoning
Build toward a degree
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: SAS (Software), Dashboard, Business Analytics, Business Reporting, Interactive Data Visualization, Data Visualization Software, Data Analysis, Advanced Analytics, Key Performance Indicators (KPIs), Statistical Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Brand Management, Campaign Management, Competitive Analysis, Market Analysis, Brand Awareness, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Business Strategy, Performance Measurement, Digital Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Marketing, Marketing Analytics, Social Media Management, Advertising, Target Audience, Digital Advertising, Drive Engagement, Content Strategy, Content Creation
Beginner · Guided Project · Less Than 2 Hours

University at Buffalo
Skills you'll gain: Data Literacy, Data Ethics, Data-Driven Decision-Making, Analytics, Root Cause Analysis, Lean Methodologies, Six Sigma Methodology, Data Analysis, Operational Efficiency, Operational Excellence, Case Studies, Process Improvement, Quality Management Systems, Data Quality, Data Security, Product Quality (QA/QC), Internet Of Things
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Data Storage, Data Visualization Software, Dashboard, SQL, Data Warehousing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Analytics, Business Analytics, Data Analysis, Data-Driven Decision-Making, Business Intelligence, Big Data, Data Visualization, Data Presentation, Statistical Programming, Microsoft Excel, Data Visualization Software, Data Collection, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Digital Advertising, Email Marketing, Data Ethics, Generative AI, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Enablement, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce
Intermediate · Course · 1 - 3 Months
Universidade de São Paulo
Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis
Advanced · Course · 1 - 3 Months