Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks
Universidad de Palermo
Skills you'll gain: Performance Measurement, Business Planning, Business Intelligence, Business Modeling, Selling Techniques, Human Capital, Strategic Marketing, Financial Accounting, Business Analytics, Portfolio Management, Digital Transformation, Agile Product Development, Corporate Sustainability, Entrepreneurial Finance, Equities, Business Process Improvement, Marketing Planning, Branding, Digital Advertising, Teamwork
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Big Data, Applied Machine Learning, Google Cloud Platform, Data Analysis, Machine Learning
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: User Story, Version Control, Test Automation, Software Testing, Git (Version Control System), Software Architecture, Continuous Integration, Test Driven Development (TDD), Maintainability, Test Script Development, Acceptance Testing, Software Design, Regression Testing, Usability, Web Content Accessibility Guidelines, Agile Software Development, Quality Assurance, Angular, Application Design, Software Design Patterns
Credit offered
Mastertrack · 6 - 12 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Operations Management, Business Valuation, Design Thinking, Business Strategy, Supply Chain Management, Production Planning, Consumer Behaviour, Performance Analysis, Financial Reporting, Team Management, Organizational Change, Change Management, Promotional Strategies, Technical Consulting, Business Analytics, Emotional Intelligence, Business Ethics
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Looker (Software), Data Visualization, Dashboard, Marketing Analytics, Cash Flows, Financial Statement Analysis, Transfer Learning, Applied Machine Learning, Marketing Management, Operations Research, Random Forest Algorithm, Statistical Machine Learning, Statistical Analysis, Process Optimization
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: New Product Development, Social Media Strategy, Business Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Social Impact, Product Development, Stakeholder Engagement, Social Media, Innovation, Content Marketing, Operations Management, Forecasting, Project Controls, Lean Methodologies, Supply Chain Management, Process Analysis, Competitive Analysis
University Certificate · 6 - 12 Months

Skills you'll gain: Design Thinking, Active Listening, Organizational Structure, Innovation, Creativity, Creative Thinking, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Creative Problem-Solving, User Research, Leadership, Ideation, Organizational Strategy, Service Design, Business Strategy, Emotional Intelligence, Technology Strategies
University Certificate · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Science, Descriptive Analytics, Supervised Learning, Plot (Graphics), Matplotlib, Predictive Modeling, Regression Analysis, Data Visualization, Data Analysis, Machine Learning Algorithms, Visualization (Computer Graphics), Pandas (Python Package), Data-Driven Decision-Making, Data Visualization Software
Credit offered
Mastertrack · 6 - 12 Months
University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Control Systems, Embedded Software, Internet Of Things, Machine Controls, Engineering, Scientific, and Technical Instruments, Human Computer Interaction, Embedded Systems
Credit offered
Graduate Certificate · 6 - 12 Months
University of North Texas
Skills you'll gain: Operations Management, Model Evaluation, Arbitration, Leadership Studies, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Policy Development, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Probability & Statistics, Global Marketing, Cultural Diversity, Healthcare Ethics, Digital Media Strategy, Music History
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Skills you'll gain: User Story, Supervised Learning, Data Presentation, Unsupervised Learning, LLM Application, Test Automation, Process Analysis, Cloud-Native Computing, Android Jetpack, Technology Strategies, Classification Algorithms, Dashboard, Angular, Site Reliability Engineering, API Design, Software Architecture, Design Thinking, Internet Of Things, Agile Methodology, User Experience Design
Earn a degree
Degree · 1 - 4 Years