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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    EDUCBA

    Hadoop Projects: Analyze & Optimize Big Data

    Skills you'll gain: Apache Hadoop, Big Data, Database Design, Data Processing, Distributed Computing, Scalability, Data Pipelines, Data Warehousing, Query Languages, Data Cleansing, Data Transformation, Data Management, Analytics, Business Intelligence

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Smart Work Strategies for Improved Productivity

    Skills you'll gain: Adaptability, Prioritization, Continuous Improvement Process, Goal Setting, Process Improvement, Data Management, Smart Goals, Team Management, Business Workflow Analysis, Collaboration, Technology Solutions, Change Management

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Consultative Mastery and Negotiation in Complex Sales

    Skills you'll gain: Consultative Selling, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Contract Negotiation, Enterprise Sales, B2B Sales, Price Negotiation, Sales Pipelines, Business Ethics, Conflict Management, Overcoming Objections, AI Personalization, Value Propositions, Stakeholder Management, Proposal Development, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

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    M

    Microsoft

    Manipulate Text Like a Pro with stringr

    Skills you'll gain: Data Manipulation, R Programming, Tidyverse (R Package), Text Mining, Data Wrangling, Data Transformation, Data Cleansing, Performance Tuning, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Credit Default Prediction with Python: Apply & Analyze

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Decision Tree Learning, Credit Risk, Random Forest Algorithm, Feature Engineering, Financial Modeling, Logistic Regression, Data Analysis, Statistical Machine Learning, Applied Machine Learning, Scikit Learn (Machine Learning Library), Pandas (Python Package), Machine Learning Methods, Classification Algorithms

    Mixed · Course · 1 - 4 Weeks

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    Edureka

    Automating Decision Workflows with AI

    Skills you'll gain: Responsible AI, AI Workflows, AI Enablement, Agentic systems, Automation, Business Process Automation, Real Time Data, MLOps (Machine Learning Operations), AI Personalization, IT Automation, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, No-Code Development, Cloud-Based Integration, Business Transformation, Cloud API, Python Programming, Data Analysis, Restful API, API Design

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Excel: Apply & Evaluate Unsupervised Clustering

    Skills you'll gain: Unsupervised Learning, Microsoft Excel, Excel Formulas, Scatter Plots, Data Preprocessing, Data Visualization, Data Analysis, Data Manipulation, Feature Engineering

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    SAS

    SAS Certification Practice Exams

    Skills you'll gain: Model Deployment, Logistic Regression, Probability & Statistics, Statistics, Model Evaluation, Classification And Regression Tree (CART)

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Streaming Data to Bigtable

    Skills you'll gain: Dataflow, Google Cloud Platform, NoSQL, Cloud Storage, Data Pipelines, Data Integration, Data Storage Technologies, Data Processing, Big Data, Data Validation

    Beginner · Project · Less Than 2 Hours

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    Coursera

    Evaluate Change Communication for Project Success

    Skills you'll gain: User Feedback, Stakeholder Communications, Surveys, Stakeholder Management, Performance Metric, Data Presentation, Change Management, Business Transformation, Communication, Organizational Change, Data-Driven Decision-Making, Agile Project Management, Communication Strategies, Key Performance Indicators (KPIs), Data Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Creating Derived Tables Using LookML

    Skills you'll gain: Looker (Software), Database Development, Database Design, Data Modeling, SQL, Exploratory Data Analysis, Data Visualization Software, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Google Cloud でのデータ分析の概要

    Skills you'll gain: Data Transformation, Data-Driven Decision-Making, Looker (Software), Data Cleansing, Data Manipulation, Data Processing, Google Cloud Platform, Data Visualization, Analytics, Big Data, Data Analysis, Data Visualization Software, Cloud Storage, Business Analytics, Data Storage, Data Storage Technologies, Dashboard, Data Warehousing, Data Sharing, Exploratory Data Analysis

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Hadoop Projects: Analyze & Optimize Big Data: EDUCBA
  • Smart Work Strategies for Improved Productivity: Packt
  • Consultative Mastery and Negotiation in Complex Sales: LearnQuest
  • Manipulate Text Like a Pro with stringr: Microsoft
  • Credit Default Prediction with Python: Apply & Analyze: EDUCBA
  • Automating Decision Workflows with AI: Edureka
  • Excel: Apply & Evaluate Unsupervised Clustering: EDUCBA
  • SAS Certification Practice Exams: SAS
  • Streaming Data to Bigtable: Google Cloud
  • Evaluate Change Communication for Project Success: Coursera

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