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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Sample-based Learning Methods

    Skills you'll gain: Reinforcement Learning, Sampling (Statistics), Machine Learning Algorithms, Simulations, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Algorithms, Probability Distribution

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Deep Teaching Solutions

    Critical Thinking: A Brain-Based Guide for the ChatGPT Era

    Skills you'll gain: Logical Reasoning, Mental Concentration, Behavioral Economics, Innovation, Social Sciences, Artificial Intelligence, Persuasive Communication, Self-Awareness, Verbal Communication Skills, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    174 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Business Analytics, Analytics, Data Analysis, Business Intelligence, Analytical Skills, Big Data, Asset Management, Business Analysis, Advanced Analytics, Feasibility Studies, Business Modeling, Data-Driven Decision-Making, Trend Analysis, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data Literacy, Digital Assets

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    410 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Marketing Management

    Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Market Opportunities, Business Strategies, B2B Sales, Price Negotiation, Market Analysis, Business-To-Consumer

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, Brand Management, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Using Design to Generate Innovative Business Solutions

    Skills you'll gain: Design Thinking, Sustainable Business, Business Solutions, Business Modeling, Growth Strategies, Innovation, Design, Value Propositions, User Experience, Sales Process, Prototyping, Customer experience improvement, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Gestión de la comunicación interna en las organizaciones

    Skills you'll gain: Internal Communications, Communication Planning, Crisis Management, Corporate Communications, Strategic Communication, Cultural Sensitivity, Communication Strategies, Telecommuting, Branding, Business Ethics, Brand Management, Employee Engagement, Virtual Teams

    4.9
    Rating, 4.9 out of 5 stars
    ·
    578 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Black-box and White-box Testing

    Skills you'll gain: Cucumber (Software), Gherkin (Scripting Language), Software Testing, Testability, Test Case, White-Box Testing, Behavior-Driven Development, Code Coverage, Test Engineering, Acceptance Testing, Test Planning, Unit Testing, Functional Testing, Test Automation, JUnit, Java Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    114 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Instagram, Social Media Content, Personal Attributes, Self-Awareness, Storytelling, Value Propositions, Cognitive flexibility, Concision, Creativity, Case Studies, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    158 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    Innovación en el mundo corporativo

    Skills you'll gain: Innovation, Organizational Change, Change Management, Corporate Sustainability, Corporate Strategy, Business Transformation, Organizational Strategy, Business Strategies, Growth Strategies, Continuous Improvement Process, Culture Transformation, Organizational Structure, Product Development, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Basic Information Literacy

    Skills you'll gain: digital literacy, Brainstorming, Planning, Data Ethics, Information Management, Research, Critical Thinking, Investigation, Literacy, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    176 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Sample-based Learning Methods: University of Alberta
  • Critical Thinking: A Brain-Based Guide for the ChatGPT Era: Deep Teaching Solutions
  • Introduction to Business Analytics and Information Economics: University of Illinois Urbana-Champaign
  • Marketing Management: S.P. Jain Institute of Management and Research
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Develop a Company Website with Wix: Coursera
  • Using Design to Generate Innovative Business Solutions: Parsons School of Design, The New School
  • Gestión de la comunicación interna en las organizaciones: Universitat Autònoma de Barcelona
  • Black-box and White-box Testing: University of Minnesota
  • Personal Branding: Stand Out and Succeed : University of Michigan

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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