Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Query Languages, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, Google Cloud Platform, Cloud Infrastructure, MLOps (Machine Learning Operations), Big Data, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, AI Workflows, Machine Learning, Model Deployment, Model Evaluation, Natural Language Processing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Gemini, AI Enablement, Data Pipelines, Exploratory Data Analysis, Google Cloud Platform, Data Preprocessing, Data Transformation, Data Analysis, Generative AI, SQL
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Storytelling, Network Analysis, Predictive Modeling, Data Presentation, Cash Flows, Marketing Analytics, Financial Statement Analysis, Strategic Decision-Making, Portfolio Management, Sales Territory Management, Interactive Data Visualization, Marketing Management, Transfer Learning, Applied Machine Learning, Random Forest Algorithm, Operations Research, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Model Evaluation, Artificial Intelligence, Applied Machine Learning, Data Analysis, Data Visualization Software, Machine Learning, Technical Documentation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Big Data, Applied Machine Learning, Google Cloud Platform, Data Analysis, Machine Learning
Beginner · Course · 1 - 4 Weeks

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Organizational Change, Financial Statement Analysis, Capital Budgeting, Product Lifecycle Management, Digital Transformation, Market Dynamics, Predictive Analytics, Design Thinking, Descriptive Statistics, Data Visualization, Leadership and Management, Game Theory, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Model Evaluation, Google Cloud Platform, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks

University of Huddersfield
Skills you'll gain: Research Methodologies, Integrated Marketing Communications, Strategic Decision-Making, Negotiation, Intercultural Competence, Research Design, Research, Data Analysis, Self-Motivation, Campaign Management, Business Management, Data Collection, Goal Setting, Collaboration, Resilience, Digital Marketing, Teamwork, Surveys, Statistical Analysis, Marketing Planning
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statement Analysis, Descriptive Analytics, Peer Review, Financial Statements, Business Valuation, Derivatives, FinTech, Social Determinants Of Health, Gerontology, Strategic Decision-Making, Portfolio Management, Customer Analysis, Risk Analysis, Credit Risk, Digital Transformation, Cloud Security, Governance, Leadership, Object Oriented Programming (OOP), Health Policy
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks