Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Strategic Sourcing, Innovation, Decision Making, Content Marketing, Process Analysis, Business Operations, Business Planning, Operational Efficiency, Competitive Analysis
University Certificate · 6 - 12 Months

Google Cloud
Skills you'll gain: Data Cleansing, Looker (Software), Data Transformation, Data Pipelines, SQL, Big Data, Business Intelligence, Dashboard, Data Visualization Software, Extract, Transform, Load, Data Analysis, Data Warehousing, Data Integrity, Google Sheets
Intermediate · Course · 1 - 3 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Cash Flows, Product Marketing, Marketing Management, Financial Statement Analysis, Portfolio Management, Interactive Data Visualization, Advertising, Applied Machine Learning, Pandas (Python Package), Matplotlib, Natural Language Processing, Operations Research, Cloud Deployment, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Responsible AI, Data Ethics, Data Analysis, Data Preprocessing, Data Visualization Software, Artificial Intelligence, Model Evaluation, Model Deployment, Machine Learning, Technical Documentation, Software Documentation
Intermediate · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: User Story, Test Driven Development (TDD), Continuous Integration, Test Automation, Version Control, Git (Version Control System), Software Architecture, Software Testing, Test Script Development, Maintainability, JavaScript Frameworks, Software Design, Usability, Web Content Accessibility Guidelines, Test Data, System Testing, Angular, Agile Software Development, Application Design, Software Design Patterns
Credit offered
Mastertrack · 6 - 12 Months