• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Datenanalyse verwalten

    Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, Statistical Methods, Data Analysis, Data Presentation, Team Management, Analytical Skills, Data-Driven Decision-Making, Data Strategy, Statistical Inference, Communication, Communication Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    DeepSeek R1 AI: 25 Real World Projects in AI for Beginners

    Skills you'll gain: Email Automation, People Analytics, Job Analysis, Business Analysis, Grammar, Customer Support, Debugging

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Offloading Financial Mainframe Data into BigQuery and Elastic Search

    Skills you'll gain: Dashboard, Kibana, Google Cloud Platform, Cloud Computing, Data Import/Export, Financial Data, Mainframe Computing, Dataflow, Big Data, Exploratory Data Analysis, SQL, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    El arte de innovar: Emprendimiento en Educación

    Skills you'll gain: Agile Methodology, User Centered Design, Education Software and Technology, Entrepreneurship, Emerging Technologies, Market Research, Innovation, Entrepreneurial Finance, Law, Regulation, and Compliance, Intellectual Property, Business Modeling, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Reliability, Cloud Computing and Machine Learning

    Skills you'll gain: Data Warehousing, Apache Hadoop, Transaction Processing, Distributed Computing, Data Architecture, Relational Databases, Database Management, Database Architecture and Administration, Cloud Computing, Big Data, Data Processing, Machine Learning, Scalability, Data Integrity, Disaster Recovery

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Visualización de datos efectiva

    Skills you'll gain: Interactive Data Visualization, Infographics, Data Storytelling, Data Presentation, Data Visualization Software, User Experience Design, Multimedia, Statistical Visualization, Data Analysis, Information Architecture, Design Elements And Principles

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Emotional Intelligence for Leaders and Managers

    Skills you'll gain: Active Listening, Empathy, Compassion, Diversity and Inclusion, Team Building, Emotional Intelligence, Leadership and Management, Leadership, Self-Awareness, Collaboration, Employee Engagement, Adaptability, Workforce Management

    Mixed · Course · 3 - 6 Months

  • G

    Google Cloud

    Analyze Customer Reviews with Gemini Using Python Notebooks

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Cloud Management, Applied Machine Learning, Jupyter, Cloud Applications, LLM Application, Text Mining, Machine Learning, Business Reporting, SQL

    Intermediate · Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Text Generation with Cohere: Recognizing Similarities

    Skills you'll gain: Artificial Intelligence, Large Language Modeling, Embeddings, Text Mining, Generative AI, Natural Language Processing, Python Programming, Application Programming Interface (API), Scripting

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    No-Code Model Evaluation, Communication, and Business Impact

    Skills you'll gain: Responsible AI, Model Evaluation, Business Analytics, Dashboard, Business Analysis, Data Ethics, Analysis, Analytical Skills, Performance Analysis, Predictive Analytics, Business Metrics, Business Communication, Performance Measurement, Regional Sales, Data-Driven Decision-Making, Technical Communication, Key Performance Indicators (KPIs), Continuous Quality Improvement (CQI), Process Improvement and Optimization, Performance Testing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Data Use for Disease Control & Global Health Decision-Making

    Skills you'll gain: Epidemiology, Data-Driven Decision-Making, Public Health, Public Health and Disease Prevention, Health Care, Infectious Diseases, Data Collection, Data Analysis, Data Quality, Decision Support Systems, Data Management, Health Technology

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Advanced Videography: Cinematic Travel Vlogging

    Skills you'll gain: Video Editing, Video Production, Videography, Photo/Video Production and Technology, Cinematography, Storytelling

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics: know your customers
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…385386387…410

In summary, here are 10 of our most popular marketing analytics courses

  • Datenanalyse verwalten: Johns Hopkins University
  • DeepSeek R1 AI: 25 Real World Projects in AI for Beginners: Packt
  • Offloading Financial Mainframe Data into BigQuery and Elastic Search: Google Cloud
  • El arte de innovar: Emprendimiento en Educación: Tecnológico de Monterrey
  • Reliability, Cloud Computing and Machine Learning: Johns Hopkins University
  • Visualización de datos efectiva: Universidades Anáhuac
  • Emotional Intelligence for Leaders and Managers: Packt
  • Analyze Customer Reviews with Gemini Using Python Notebooks: Google Cloud
  • Text Generation with Cohere: Recognizing Similarities: Coursera
  • No-Code Model Evaluation, Communication, and Business Impact: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok