Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Interactive Data Visualization, Python Programming, Data Visualization, JSON, Dashboard, Data Visualization Software, Jupyter, Web Applications
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Graphic Design, Productivity, Content Marketing, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Modeling, Customer Relationship Management, Entrepreneurship, New Business Development, Business Planning, Telecommuting, Business Strategy, Value Propositions, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours
Duke University
Skills you'll gain: Data-Driven Decision-Making, Logistic Regression, Statistical Modeling, Model Evaluation, Predictive Modeling, Regression Analysis, R Programming, Statistics, Data Analysis, Probability & Statistics, Statistical Inference
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Generative AI, Multimodal Prompts, Google Cloud Platform, Image Analysis, Analysis, Unstructured Data, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Management, Six Sigma Methodology, Lean Six Sigma, Continuous Improvement Process, Operational Excellence, Quality Management, Process Improvement, Quality Assurance and Control, Customer experience improvement, Risk Analysis, Production Planning, Culture Transformation, Employee Engagement
Mixed · Course · 1 - 3 Months

American Psychological Association
Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistics, Statistical Analysis, Data Literacy, Statistical Visualization, Data Analysis, Graphing, Arithmetic
Beginner · Course · 1 - 3 Months

Skills you'll gain: Training and Development, Developing Training Materials, Training Programs, Responsible AI, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Generative AI Agents, Employee Training, Employee Performance Management, Employee Engagement, AI Personalization, Employee Surveys, Performance Review, Performance Management, Performance Analysis, Artificial Intelligence and Machine Learning (AI/ML), Survey Creation, Data Analysis, Surveys
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Deployment, Analytics, R Programming, Google Sheets, Health Informatics, Predictive Modeling, Automation, Data Manipulation, GitHub, Gmail, Git (Version Control System), Command-Line Interface
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Sales Strategy, Sales Presentation, Data Centers, Customer Insights, Interviewing Skills, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Strategy, Presentations, Branding, Design Thinking, Style Guides, Marketing Strategies, Graphic and Visual Design, Adobe Illustrator, Adobe Photoshop, Target Audience, Color Theory, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Invoicing, Animations, LinkedIn, Promotional Strategies, Marketing, Price Negotiation, Sales Presentation, Social Media Content, Professional Networking, Business Development
Beginner · Course · 1 - 4 Weeks