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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Pearson

    Data Science Fundamentals Part 1: Unit 3

    Skills you'll gain: Data Validation, Extract, Transform, Load, Object-Relational Mapping, Data Cleansing, Data Manipulation, Data Quality, Data Pipelines, Pandas (Python Package), Descriptive Statistics, Database Management, Data Transformation, Data Integrity, Relational Databases, Exploratory Data Analysis, Databases, Data Processing, SQL, Data Persistence, Data Analysis

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Media for Web Development: Optimize a Travel Website

    Skills you'll gain: Responsive Web Design, Search Engine Optimization, Web Content Accessibility Guidelines, HTML and CSS, Web Design and Development, Web Analytics and SEO, Web Development, Javascript, Frontend Performance, Browser Compatibility

    Intermediate · Guided Project · Less Than 2 Hours

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    University of Illinois Urbana-Champaign

    Éthique, culture et perspectives mondiales

    Skills you'll gain: Business Ethics, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Stakeholder Analysis, Brand Awareness, Consumer Behaviour, Decision Making, Case Studies

    Beginner · Course · 1 - 3 Months

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    Coursera

    YouTube Live: Streaming Engagement

    Skills you'll gain: Live Streaming, Driving engagement, Customer Engagement, Content Performance Analysis, Content Development and Management, Content Strategy, Community Development, Technical Support

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Data Science Foundations with No-Code Tools

    Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Dashboard, Data Presentation, Data Analysis, Data Literacy, No-Code Development, Data Science, Predictive Modeling, Data Ethics, Data Capture, Data Modeling, Data Processing, Data Transformation, Data Integrity, Data Cleansing, Applied Machine Learning, Data Governance, Data Collection, Data Integration

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    AWS Data Processing and Analysis

    Skills you'll gain: AWS Kinesis, Real Time Data, Apache Spark, Apache Hive, Data Pipelines, Apache Hadoop, Data Processing, Extract, Transform, Load, Amazon Web Services, Serverless Computing, Data Lakes, Data Visualization, Amazon S3, Query Languages, Data Warehousing

    Intermediate · Course · 1 - 4 Weeks

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    Sapienza University of Rome

    Macroeconomic Financial Accounts Course 2

    Skills you'll gain: Financial Policy, Financial Systems, Microsoft Excel, Financial Data, Governmental Accounting, Corporate Finance, Financial Accounting, International Finance, Data Analysis, Economics, Fiscal Management, Policty Analysis, Research, and Development, Financial Management, Quantitative Research, Public Administration, Behavioral Economics, Balance Sheet, International Relations, Data Import/Export

    Intermediate · Course · 1 - 3 Months

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    Coursera

    GenAI for Financial Controllers: Boosting Budget Accuracy

    Skills you'll gain: Financial Data, Financial Forecasting, Management Reporting, Dashboard, Budgeting, Financial Management, Predictive Modeling, Advanced Analytics, Forecasting, Power BI, AI Enablement, Generative AI, Tableau Software, Financial Modeling, Artificial Intelligence, Microsoft Excel, Financial Analysis, Data Visualization Software, Automation, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

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    University of Pennsylvania

    沃顿商务基础毕业项目 (中文版)

    Skills you'll gain: Financial Modeling, Business Planning, Operations Management, Market Opportunities, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Risk Analysis, Business Communication, Entrepreneurship, Business Analysis, Cash Flow Forecasting, New Product Development

    Beginner · Course · 1 - 3 Months

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    H2O.ai

    H2O Driverless AI Starter Course

    Skills you'll gain: Data Preprocessing, Predictive Modeling, Feature Engineering, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Data Analysis, Machine Learning, Model Evaluation, Model Deployment, Interactive Data Visualization, Data Import/Export, Virtual Environment

    Intermediate · Course · 1 - 3 Months

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    LearnQuest

    Strategic Foundations of Sales Negotiation

    Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Sales Presentation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Business Research, Active Listening, Market Research, Empathy & Emotional Intelligence, Marketing Psychology, Digital Communications, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

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    Simplilearn

    Foundations of Apache Cassandra Training

    Skills you'll gain: Apache Cassandra, Big Data, NoSQL, Apache Hadoop, Virtual Environment, Virtual Machines, Apache, Analytics, Data Storage, Distributed Computing, Databases, Database Architecture and Administration, Data Architecture, Scalability

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Science Fundamentals Part 1: Unit 3: Pearson
  • Media for Web Development: Optimize a Travel Website: Coursera
  • Éthique, culture et perspectives mondiales: University of Illinois Urbana-Champaign
  • YouTube Live: Streaming Engagement: Coursera
  • Data Science Foundations with No-Code Tools: LearnQuest
  • AWS Data Processing and Analysis: Packt
  • Macroeconomic Financial Accounts Course 2: Sapienza University of Rome
  • GenAI for Financial Controllers: Boosting Budget Accuracy: Coursera
  • 沃顿商务基础毕业项目 (中文版): University of Pennsylvania
  • H2O Driverless AI Starter Course: H2O.ai

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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