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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    U

    University of Maryland, College Park

    Marketing in the Age of AI

    Skills you'll gain: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Automate, Evaluate, and Optimize Email Marketing

    Skills you'll gain: Email Automation, Email Marketing, Content Performance Analysis, Marketing Automation, Performance Analysis, Performance Measurement, Quality Assurance, Campaign Management, Performance Metric, Benchmarking, Marketing Effectiveness, HubSpot CRM, Automation, Marketing Analytics, Data-Driven Decision-Making, Personalized Service, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Social Media & Marketing - Jagdish Sheth

    Skills you'll gain: Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Advertising, Social Media, Social Media Strategy, Branding, Digital Media Strategy, Digital Advertising

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
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    5.9K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Digitales Business Marketing mit Easil

    Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Content Creation, Marketing, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Fundação Instituto de Administração

    Planejamento Estratégico de Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

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    U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Classification Algorithms, Applied Machine Learning, Data Visualization, Design Thinking, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Data Validation, Machine Learning, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
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    250 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
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    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Universidad Nacional Autónoma de México

    Marketing en redes sociales desde cero

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Performance Analysis, Content Creation, Digital Marketing, Campaign Management, Marketing, Instagram, Customer Engagement, Marketing Strategies, TikTok, Performance Metric, Brand Management, Facebook, Brand Awareness, LinkedIn, Target Audience, Trend Analysis, Business Metrics

    Beginner · Course · 1 - 3 Months

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    Simplilearn

    Master the Basics of Digital Analytics Training

    Skills you'll gain: Data-Driven Decision-Making, Web Analytics, Performance Analysis, Operational Efficiency, Performance Measurement, Business Analytics, Business Intelligence, Analytics, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research

    4.9
    Rating, 4.9 out of 5 stars
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    23 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Optimize Sales with AI E-commerce Analytics

    Skills you'll gain: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Customer Insights, Keyword Research, Revenue Management

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing in the Age of AI: University of Maryland, College Park
  • Automate, Evaluate, and Optimize Email Marketing: Coursera
  • Social Media & Marketing - Jagdish Sheth: Kennesaw State University
  • Google Ads for Beginners: Coursera
  • Digitales Business Marketing mit Easil: Coursera
  • Planejamento Estratégico de Marketing Digital: Fundação Instituto de Administração
  • Python Data Products for Predictive Analytics: University of California San Diego
  • Building Custom Regional Reports with Google Analytics: Coursera
  • Marketing en redes sociales desde cero: Universidad Nacional Autónoma de México
  • Master the Basics of Digital Analytics Training: Simplilearn

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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