• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Discover Yourself, Build Relationships, and Navigate Groups

    Skills you'll gain: Self-Awareness, Relationship Building, Personal Development, Psychology, Relationship Management, Self-Motivation, Emotional Intelligence, Cultural Diversity, Behavior Management, Human Relations Movement, Decision Making, Goal Setting, Sociology, Social Sciences, Interpersonal Communications, Cognitive flexibility, Critical Thinking, Mindfulness, Research, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Minnesota

    Statistical Molecular Thermodynamics

    Skills you'll gain: Physics, Chemistry, Engineering Calculations, Molecular, Cellular, and Microbiology, Mathematical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    365 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    MedCerts

    Verbal Operants

    Skills you'll gain: Working With Children, Applied Behavior Analysis, Communication Disorders, Language Disorders, Non-Verbal Communication, Human Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI Presentation Generation: Comprehensive Guide

    Skills you'll gain: Presentations, Data Presentation, Sales Presentation, Visual Design, Multimedia, Interactive Data Visualization, Data Visualization, Design Reviews, Workflow Management, Graphic and Visual Design Software, Marketing Design, Visualization (Computer Graphics), Statistical Visualization, Brand Awareness, Executive Presence, Brand Marketing, Branding, Visual Impairment Education, Brand Loyalty, Brand Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Modern Issues in Food & Agriculture

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Food Quality Assurance And Control, Consumer Behaviour, Environmental Issue, Sustainable Development, Sustainability Standards, Climate Change Adaptation, Economics, Public Policies, Emerging Technologies, Policy Analysis, Biotechnology, Technology Solutions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Posicionamiento: La base del éxito en la estrategia de marketing

    Skills you'll gain: Value Propositions, Strategic Marketing, Product Marketing, Marketing, Marketing Planning, Marketing Strategy and Techniques, Target Market, Brand Strategy, Market Analysis, Consumer Behaviour, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    283 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Design Thinking, Human Computer Interaction, Human Factors, User Interface (UI) Design, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Claude AI and Prompting for Everyone

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Prompt Engineering Tools, Artificial Intelligence, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    Google Analytics: Quick Wins and Hacks for Marketers

    Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Front-End Web Development With Replit AI - Vibe Coding

    Skills you'll gain: Vibe coding, Generative AI Agents, AI Workflows, Agentic systems, Email Automation, AI Orchestration, Search Engine Optimization, Inside Sales, Web Analytics, Prompt Engineering, Development Environment, Application Deployment, Front-End Web Development, Debugging

    Mixed · Course · 1 - 3 Months

Searches related to consumer behavior

consumer behavior analysis
market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…333435…94

In summary, here are 10 of our most popular consumer behavior courses

  • Discover Yourself, Build Relationships, and Navigate Groups: American Psychological Association
  • Statistical Molecular Thermodynamics: University of Minnesota
  • Verbal Operants : MedCerts
  • Analyze AI to Amplify Brand Success: Coursera
  • AI Presentation Generation: Comprehensive Guide: SkillsBooster Academy
  • Business Economics and Game Theory for Decision Making: Illinois Tech
  • Modern Issues in Food & Agriculture: University of Illinois Urbana-Champaign
  • Posicionamiento: La base del éxito en la estrategia de marketing: IE Business School
  • Introduction to User Experience Principles and Processes: University of Michigan
  • Claude AI and Prompting for Everyone: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok