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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Maryland, College Park

    Master Class for Corporate Entrepreneurs

    Skills you'll gain: Proposal Development, Innovation, Market Opportunities, Entrepreneurship, Business Modeling, New Business Development, Corporate Strategy, Corporate Finance, New Product Development, Strategic Thinking, Business Strategy, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    128 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Relationship Building, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Value Propositions, Solution Delivery, Business Analysis, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Apps de IA generativa: transforma tu trabajo

    Skills you'll gain: Google Gemini, Google Workspace, Generative AI, AI Security, Agentic Workflows, Prompt Engineering, Large Language Modeling, Enterprise Security, Research Reports

    4.9
    Rating, 4.9 out of 5 stars
    ·
    115 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    بناء خطة التسويق |Building a Marketing Plan ‎

    Skills you'll gain: Marketing Planning, Strategic Marketing, Business Planning, Marketing Strategies, Marketing, Target Market, Market Analysis, Competitive Analysis, Performance Measurement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create surveys with Qualtrics

    Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Geneva

    Handicap visuel : comprendre et agir pour l'inclusion

    Skills you'll gain: Visual Impairment Education, Disabilities, Diversity Awareness, Cultural Diversity, Adaptive Equipment, Workplace inclusivity, Social Skills, Activities of Daily Living (ADLs), Research, Child Development, Education Software and Technology

    5
    Rating, 5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • A

    American Psychological Association

    Better Learning

    Skills you'll gain: Learning Strategies, Human Learning, Mental Concentration, Productivity, Psychology, Time Management, Critical Thinking, Self-Awareness, Self-Discipline

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Customer-Centric CRM Strategy and Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis, Spatial Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Machine Learning with TensorFlow Google Cloud 日本語版

    Skills you'll gain: Feature Engineering, Tensorflow, Google Cloud Platform, Model Deployment, Data Quality, Data Preprocessing, Model Evaluation, Scikit Learn (Machine Learning Library), Keras (Neural Network Library), Embeddings, Exploratory Data Analysis, Supervised Learning, Logistic Regression, MLOps (Machine Learning Operations), Machine Learning, AI Enablement, Data Pipelines, Jupyter, Dataflow, Artificial Neural Networks

    4.4
    Rating, 4.4 out of 5 stars
    ·
    152 reviews

    Intermediate · Specialization · 3 - 6 Months

  • L

    LearnQuest

    Strategic Foundations of Sales Negotiation

    Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Sales Presentation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Business Research, Active Listening, Market Research, Empathy & Emotional Intelligence, Marketing Psychology, Digital Communications, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • A

    Aptly

    Google Ads Search Certification Preparation

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    English for Developing a Business

    Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Master Class for Corporate Entrepreneurs: University of Maryland, College Park
  • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
  • Apps de IA generativa: transforma tu trabajo: Google Cloud
  • بناء خطة التسويق |Building a Marketing Plan ‎: Alfaisal University | KLD
  • Create surveys with Qualtrics: Coursera
  • Handicap visuel : comprendre et agir pour l'inclusion: University of Geneva
  • Better Learning: American Psychological Association
  • Customer-Centric CRM Strategy and Management: EDUCBA
  • Machine Learning with TensorFlow Google Cloud 日本語版: Google Cloud
  • Strategic Foundations of Sales Negotiation: LearnQuest

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