• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • U

    University of Illinois at Urbana-Champaign

    Value Chain Management Graduate Certificate

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Project Closure, Machine Learning Algorithms, Business Strategy, Risk Management, Social Determinants Of Health, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Content Marketing Mastery

    Skills you'll gain: Content Creation, Target Audience, Content Marketing, Storytelling, Brand Strategy, Podcasting, Social Media Content, Blogs, Web Content, Content Strategy, Digital Content, Performance Measurement, Promotional Strategies, Persona Development, Email Marketing, Paid media, ChatGPT

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Project Management Communication, Stakeholders & Leadership

    Skills you'll gain: Stakeholder Engagement, Resource Management, Stakeholder Management, Project Schedules, Project Management Institute (PMI) Methodology, Negotiation, Project Management, Leadership and Management, Leadership, Scheduling, Team Leadership, Emotional Intelligence, Communication Planning, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    184 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Innovar

    Skills you'll gain: Innovation, Design Thinking, Brainstorming, Creativity, Customer experience improvement, New Product Development, Product Development, Service Design, Strategic Planning, Brand Management, Sustainable Business, Process Improvement, Business Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    820 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    CMO Excellence: Leading Marketing Teams for Impact

    Skills you'll gain: Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Business Leadership, Marketing Management, Brand Strategy, Data-Driven Decision-Making, Performance Measurement, Innovation, Thought Leadership, Integrated Marketing Communications, Team Motivation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Program Manager

    Skills you'll gain: Program Management, Stakeholder Management, Resource Allocation, Agile Software Development, Scrum (Software Development), Agile Methodology, Project Management Life Cycle, Kanban Principles, Change Management, Project Management Office (PMO), Organizational Change, Responsible AI, Organizational Strategy, Agile Product Development, Agile Project Management, Risk Management, Governance, Cost Management, Project Management, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Esports

    Skills you'll gain: Peer Review, Video Game Development, Professional Development, Contract Negotiation, Media and Communications, Branding, Organizational Structure, Organizational Strategy, Brand Management, Business Planning, Game Design, Recruitment, Fundraising, Contract Management, Live Streaming, Higher Education, Workforce Planning, Content Creation, Relationship Building, Market Dynamics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    273 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Creo Incubator

    Pitch and Storytelling for Leaders

    Skills you'll gain: Data Storytelling, Storytelling, Brand Strategy, Presentations, Sales Presentations, Public Speaking, Drive Engagement, Persuasive Communication, Verbal Communication Skills, Communication, Entrepreneurship

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Database Structures and Management with MySQL

    Skills you'll gain: MySQL, Database Management, Stored Procedure, Database Design, Database Systems, Relational Databases, SQL, Database Development, Database Administration, Query Languages, Data Management, Data Integrity, Data Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    555 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Marketing Specialist

    Skills you'll gain: Adobe Express, Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Digital Design, Content Marketing, Layout Design, Creative Design, Generative AI, Marketing Strategies, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Algorithms for Battery Management Systems

    Skills you'll gain: Electrical Safety, Electrical Systems, High Voltage, Simulations, Electronic Components, Safety Standards, Estimation, Control Systems, Basic Electrical Systems, Thermal Management, Mathematical Modeling, Power Electronics, Electrical Power, Failure Analysis, Probability, Electrical Engineering, Electronic Systems, Model Evaluation, Simulation and Simulation Software, Machine Learning Methods

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Database Engineer

    Skills you'll gain: MySQL, Database Management, Database Administration, Data Warehousing, Linux Commands, Data Integrity, Unit Testing, Algorithms, Software Versioning, Command-Line Interface, Software Visualization, Linux, Pseudocode, Query Languages, Collaborative Software, Django (Web Framework), Database Architecture and Administration, Programming Principles, Computational Thinking, Test Driven Development (TDD)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…232425…834

In summary, here are 10 of our most popular brand management courses

  • Value Chain Management Graduate Certificate: University of Illinois at Urbana-Champaign
  • Content Marketing Mastery: LearnKartS
  • Project Management Communication, Stakeholders & Leadership : SkillUp
  • Innovar: Arizona State University
  • CMO Excellence: Leading Marketing Teams for Impact: Coursera
  • IBM Program Manager: IBM
  • Esports: University of California, Irvine
  • Pitch and Storytelling for Leaders: Creo Incubator
  • Database Structures and Management with MySQL: Meta
  • Adobe Marketing Specialist: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok