• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • S

    Starweaver

    Automotive Industrial Engineering

    Skills you'll gain: Supply Chain Management, Industrial Engineering, Logistics, Transportation Management, Operations Management, Corporate Strategy, Business Strategy, Operational Efficiency, Manufacturing Processes, Corporate Sustainability, Mechanical Engineering, Strategic Planning, Procurement, Materials science, Innovation, Technology Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Introduction to Python for Researchers

    Skills you'll gain: Programming Principles, Microsoft Visual Studio, Computer Programming, Integrated Development Environments, Python Programming, Debugging, Development Environment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Speaking and Presenting: Pitches and Persuasion

    Skills you'll gain: Storytelling, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Cognitive flexibility, Ingenuity, Communication, Creativity, Optimism, Problem Solving, Rapport Building, Resilience, Research, Cultural Diversity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Content Marketing, Lead Generation, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Supply Chain of Agriculture

    Skills you'll gain: Land Management, Supply Chain, Food and Beverage, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply And Demand, Production Management, Environment and Resource Management, Market Dynamics, Technology Solutions, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Hotel Operations, Market Intelligence, Competitive Analysis, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Hospitality, Performance Analysis, Technology Strategies, Business Technologies, Data Analysis, Data-Driven Decision-Making, Strategic Thinking, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    PyTorch Ultimate 2024 - From Basics to Cutting-Edge

    Skills you'll gain: PyTorch (Machine Learning Library), Recurrent Neural Networks (RNNs), Model Evaluation, Convolutional Neural Networks, Natural Language Processing, Deep Learning, Generative Adversarial Networks (GANs), Classification Algorithms, Transfer Learning, Applied Machine Learning, Vision Transformer (ViT), Image Analysis, Machine Learning, Computer Vision, Artificial Neural Networks, Artificial Intelligence, Unsupervised Learning, Python Programming, Embeddings, Data Preprocessing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    76 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Virginia

    Основы бизнес-стратегии

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • W

    Wesleyan University

    Machine Learning for Data Analysis

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Model Evaluation, Random Forest Algorithm, Applied Machine Learning, Predictive Analytics, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Data Analysis, Data Mining, Feature Engineering, Exploratory Data Analysis, Regression Analysis, Statistical Analysis, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    328 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    239 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

    Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Cyber Attacks, Cyber Security Policies, Security Strategy, Threat Modeling, Policty Analysis, Research, and Development, World History, Risk Management Framework

    4.7
    Rating, 4.7 out of 5 stars
    ·
    383 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Cape Town

    Financial Regulation in Emerging Markets and the Rise of Fintech Companies

    Skills you'll gain: Financial Regulations, FinTech, Financial Regulation, Financial Systems, Blockchain, Mobile Banking, Banking, Financial Services, Consumer Lending, Financial Market, Emerging Technologies, Regulatory Requirements, Loans, Lending and Underwriting, Regulatory Compliance, Payment Systems, International Finance, Payment Processing, Risk Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    171 reviews

    Beginner · Course · 1 - 4 Weeks

1…182183184…375

In summary, here are 10 of our most popular market research courses

  • Automotive Industrial Engineering: Starweaver
  • Introduction to Python for Researchers: Imperial College London
  • Speaking and Presenting: Pitches and Persuasion: University of Michigan
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine
  • Supply Chain of Agriculture: University of Illinois Urbana-Champaign
  • Introduction to Hospitality Revenue Management: Dubai College of Tourism
  • PyTorch Ultimate 2024 - From Basics to Cutting-Edge: Packt
  • Основы бизнес-стратегии: University of Virginia
  • Machine Learning for Data Analysis: Wesleyan University
  • 市场营销概论 (中文版): University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok