• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free
    Free
    J

    Johns Hopkins University

    Systems Thinking In Public Health

    Skills you'll gain: Systems Thinking, Health Systems, Health Policy, Public Health, Policy Analysis, Policy Development, Simulations, Systems Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    959 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    241 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Mindfulness in Integrative Healthcare

    Skills you'll gain: Patient Education And Counseling, Mindfulness, Contraindication, Pain Management, Patient Referral, Clinical Assessment, Patient-centered Care, Patient Communication, Self-Awareness, Stress Management, Mental Health, Mental Health Therapies, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    231 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Present with Purpose: Create/Deliver Effective Presentations

    Skills you'll gain: Presentations, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Communication, Storytelling, Non-Verbal Communication, Composure, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    416 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Evaluación del y para el aprendizaje en educación universitaria

    Skills you'll gain: Program Evaluation, Curriculum Development, Student-Centred Learning, Higher Education, Instructional Strategies, Ethical Standards And Conduct, Qualitative Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    668 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    BCG

    التحوّل الرقمي

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Strategy, Market Dynamics, Emerging Technologies, Business Economics, Innovation, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    293 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Differential Calculus through Data and Modeling

    Skills you'll gain: Calculus, Applied Mathematics, Data Modeling, Estimation, Graphing, Mathematical Modeling, Numerical Analysis, Algebra, Mathematical Software, Engineering Calculations, Linear Algebra, Trigonometry, Operations Research, Data Analysis, Graphical Tools, Derivatives, Mathematical Theory & Analysis, Geometry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    389 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Managing Machine Learning Projects

    Skills you'll gain: MLOps (Machine Learning Operations), Data Management, Project Management Life Cycle, Data Quality, Model Deployment, Data Preprocessing, Technical Management, Applied Machine Learning, Project Management, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Cleansing, Model Evaluation, Market Opportunities, Data Pipelines, Software Development Methodologies, Technology Solutions, Systems Design, Data Collection, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    343 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la estrategia

    Skills you'll gain: Organizational Strategy, Governance, Stakeholder Analysis, Corporate Strategy, Business Planning, Business Strategy, Organizational Structure, Strategic Thinking, Business Administration, Environmental Social And Corporate Governance (ESG), Strategic Decision-Making, Competitive Analysis, Entrepreneurship, New Business Development, Market Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    547 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    The Science of Well-Being for Parents

    Skills you'll gain: Stress Management, Mindfulness, Parent Communication, Time Management, Emotional Intelligence, Productivity, Personal Development, Self-Awareness, Child Development, Positive Behavior Support, Resilience, Family Support, Health Technology

    5
    Rating, 5 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Herbal Medicine

    Skills you'll gain: Drug Interaction, Contraindication, Pharmacology, Patient Education And Counseling, Pharmacotherapy, Medication Therapy Management, Nurse Education, Pain Management, Pharmaceuticals, Patient Evaluation, Respiratory Care, Patient Safety, Health Care Procedure and Regulation, Healthcare Industry Knowledge, Chronic Diseases, Gynecology, Health And Safety Standards, Medical Science and Research, Patient Communication, General Science and Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    853 reviews

    Intermediate · Course · 1 - 3 Months

1…142143144…371

In summary, here are 10 of our most popular market research courses

  • Systems Thinking In Public Health: Johns Hopkins University
  • Marketing digital para E-commerce: Universidad de Palermo
  • Mindfulness in Integrative Healthcare: University of Minnesota
  • Present with Purpose: Create/Deliver Effective Presentations: IBM
  • Evaluación del y para el aprendizaje en educación universitaria: Universidad Nacional Autónoma de México
  • Introduction to Digital Marketing: University of California, Irvine
  • التحوّل الرقمي: BCG
  • Differential Calculus through Data and Modeling: Johns Hopkins University
  • Managing Machine Learning Projects: Duke University
  • Introducción a la estrategia: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok