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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Logical Operations

    Crystal Reports: SQL Statements and Complex Formulas

    Skills you'll gain: SQL, Statistical Reporting, Query Languages, Microsoft Access, Data Presentation, Business Reporting, Relational Databases, Data Manipulation, Business Intelligence Software, Data Analysis Software, Data Analysis, Business Intelligence, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Market Research, Proposal Writing, Research Methodologies, Market Analysis, Business Research, Data Collection, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking

    4.6
    Rating, 4.6 out of 5 stars
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    945 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Build & Evaluate Decision Trees for ML

    Skills you'll gain: Model Evaluation, Decision Tree Learning, Data Preprocessing, Classification Algorithms, Applied Machine Learning, Java, Predictive Modeling, Machine Learning Software, Supervised Learning, Technical Communication, Feature Engineering, Tree Maps, MLOps (Machine Learning Operations), Machine Learning Algorithms, Machine Learning, Algorithms

    Advanced · Course · 1 - 4 Weeks

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    I

    IE Business School

    Globalization, Economic Growth and Stability

    Skills you'll gain: Financial Policy, International Finance, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

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    U

    Universitat Politècnica de València

    Fundamentos TIC para negocios: Aplicaciones empresariales

    Skills you'll gain: Business Systems, Business Software, Database Management Systems, Enterprise Resource Planning, Databases, Productivity Software, Information Technology, Microsoft Office, Information Systems, Web Applications, Operating Systems, Web Development, Management Information Systems, Web Servers, Collaborative Software, Computer Systems, Customer Relationship Management, Computer Networking, Supply Chain Management, Spreadsheet Software

    Beginner · Course · 1 - 3 Months

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    Duke University

    Introduction to Probability and Data with R

    Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R (Software), Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Analysis, Descriptive Statistics

    4.7
    Rating, 4.7 out of 5 stars
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    5.9K reviews

    Beginner · Course · 1 - 3 Months

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    Alex Genadinik

    Create An AI Agent With Replit That Automates Your Sales

    Skills you'll gain: Generative AI Agents, Email Automation, Vibe coding, Agentic Workflows, Agentic systems, AI Workflows, AI Orchestration, Sales Process, Marketing Automation, HubSpot CRM, Sales Enablement, Sales Pipelines, Software As A Service, Sales Development, Lead Generation, Business Development, Prompt Engineering, New Business Development, Application Deployment, Campaign Management

    Mixed · Course · 1 - 3 Months

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    U

    Universitat Autònoma de Barcelona

    ¿Cómo persuadir? Jugando con palabras, imágenes y números

    Skills you'll gain: Persuasive Communication, Oral Expression, Storytelling, Data Presentation, Research, Graphic and Visual Design, Persona (User Experience), Statistics, Psychology

    4.4
    Rating, 4.4 out of 5 stars
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    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

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    E

    Erasmus University Rotterdam

    Introduction to Economic Theories

    Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
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    380 reviews

    Beginner · Course · 1 - 3 Months

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    IBM

    Introduction to Neural Networks and PyTorch

    Skills you'll gain: PyTorch (Machine Learning Library), Statistical Methods, Logistic Regression, Tensorflow, Artificial Neural Networks, Probability & Statistics, Regression Analysis, Model Evaluation, Data Preprocessing

    4.4
    Rating, 4.4 out of 5 stars
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    1.9K reviews

    Intermediate · Course · 1 - 3 Months

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    T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination

    4.5
    Rating, 4.5 out of 5 stars
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    450 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Virginia

    Advanced Business Strategy

    Skills you'll gain: Business Strategy, Business Ethics, Corporate Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Management, Innovation, Global Marketing, Stakeholder Analysis, International Finance, Growth Strategies, Strategic Decision-Making, Market Dynamics, Product Lifecycle Management, Mergers & Acquisitions

    4.8
    Rating, 4.8 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Crystal Reports: SQL Statements and Complex Formulas: Logical Operations
  • Research Proposal: Initiating Research: University of California, Davis
  • Build & Evaluate Decision Trees for ML: Coursera
  • Globalization, Economic Growth and Stability: IE Business School
  • Fundamentos TIC para negocios: Aplicaciones empresariales: Universitat Politècnica de València
  • Introduction to Probability and Data with R: Duke University
  • Create An AI Agent With Replit That Automates Your Sales: Alex Genadinik
  • ¿Cómo persuadir? Jugando con palabras, imágenes y números: Universitat Autònoma de Barcelona
  • Introduction to Economic Theories: Erasmus University Rotterdam
  • Introduction to Neural Networks and PyTorch: IBM

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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