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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Apply and Analyze Data Using SAS PROC SQL

    Skills you'll gain: SQL, SAS (Software), Stored Procedure, Metadata Management, Data Integrity, Query Languages, Relational Databases, Data Manipulation, Data Analysis Software, Data Transformation, Data-Driven Decision-Making, Performance Tuning, Data Governance, Scripting, Debugging, Data Wrangling, Database Management, Data Analysis, Computational Logic, Data Management

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Automate AI Anomaly Detection & Response

    Skills you'll gain: Anomaly Detection, Microsoft Azure, Event Monitoring, Application Performance Management, Time Series Analysis and Forecasting, Generative AI, Query Languages, Data Integration, Process Optimization, Data Analysis, User Feedback

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Transform, Analyze, and Optimize Your Data

    Skills you'll gain: Data Transformation, Operational Databases, Database Management, Azure Synapse Analytics, Database Design, Data Wrangling, Data Architecture, Apache Cassandra, Apache Hive, Amazon Redshift

    Advanced · Course · 1 - 4 Weeks

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    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

    4.4
    Rating, 4.4 out of 5 stars
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    198 reviews

    Intermediate · Specialization · 1 - 3 Months

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    EDUCBA

    Apply Technical Analysis & Market Models for Trading

    Skills you'll gain: Technical Analysis, Financial Trading, Financial Market, Portfolio Risk, Derivatives, Market Analysis, Statistical Analysis, Market Dynamics, Market Data, Risk Analysis, Data Validation, Trend Analysis, Performance Analysis, Probability Distribution, Behavioral Economics, Model Evaluation, Consolidation, Risk Management

    Beginner · Specialization · 1 - 3 Months

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    EDUCBA

    Analyze and Formulate Winning Business Strategies

    Skills you'll gain: Business Strategy, Contingency Planning, Business Planning, Organizational Strategy, Strategic Decision-Making, Competitive Analysis, Strategic Leadership, Business Analysis, Portfolio Management, Analysis, Market Analysis, Risk Analysis, Strategic Prioritization, Resource Allocation, Growth Strategies, Market Dynamics

    Beginner · Course · 1 - 3 Months

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    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations

    4.5
    Rating, 4.5 out of 5 stars
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    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Financial Statements for Liquidity Insights

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Market Liquidity, Case Studies, Financial Analysis, Cash Flows, Working Capital, Balance Sheet, Data Storytelling, Benchmarking, Financial Modeling, Verbal Communication Skills, Financial Data, Income Statement, Communication, Data Analysis, Performance Analysis, Trend Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Alex Genadinik

    10 Passive Income Businesses For 2026 To Start Today

    Skills you'll gain: E-Commerce, Entrepreneurship, Blogs, Content Creation, Digital Content, Digital Publishing, Web Content, Pay Per Click Advertising, Video Production, Lead Generation, Marketing Channel, Email Marketing, Business Strategies, Search Engine Optimization, Advertising, Brand Strategy

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Apply Exploratory Data Analysis with R and ggplot2

    Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Ggplot2, Data Analysis, Regression Analysis, R Programming, Statistical Analysis, Data Visualization Software, Statistical Visualization, Data Quality, Anomaly Detection, Descriptive Statistics, Correlation Analysis, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Employee Cybersecurity Awareness in the Age of AI

    Skills you'll gain: AI Security, Data Ethics, Security Awareness, Responsible AI, Cybersecurity, Role-Based Access Control (RBAC), General Data Protection Regulation (GDPR), Cyber Risk, Human Factors (Security), Artificial Intelligence, Threat Detection, Fraud detection, Information Privacy, Anomaly Detection, Governance

    Beginner · Course · 1 - 3 Months

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    Packt

    The Ultimate Guide to Snowpark

    Skills you'll gain: Snowflake Schema, Model Deployment, Data Pipelines, Pandas (Python Package), Data Import/Export, Data Transformation, Large Language Modeling, Data Processing, Containerization, Python Programming, MLOps (Machine Learning Operations), Application Deployment, Application Development, Data Science, Cloud Computing, SQL, Data Analysis, Machine Learning

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Apply and Analyze Data Using SAS PROC SQL: EDUCBA
  • Automate AI Anomaly Detection & Response: Coursera
  • Transform, Analyze, and Optimize Your Data: Coursera
  • Luxury Hospitality & Brand Innovation: Starweaver
  • Apply Technical Analysis & Market Models for Trading: EDUCBA
  • Analyze and Formulate Winning Business Strategies: EDUCBA
  • High-Impact Business Writing: University of California, Irvine
  • Financial Statements for Liquidity Insights: Coursera
  • 10 Passive Income Businesses For 2026 To Start Today: Alex Genadinik
  • Apply Exploratory Data Analysis with R and ggplot2: EDUCBA

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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