• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Immunology: The Immune System and its Failures

    Skills you'll gain: Immunology, Infectious Diseases, Hematology, Physiology, Oncology, Microbiology, Molecular, Cellular, and Microbiology, Epidemiology, Internal Medicine, Chronic Diseases, Public Health and Disease Prevention, Geriatrics, Pathology, Pulmonology, Environment, Pharmacotherapy, Biology, Public Health, Molecular Biology, Cell Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    392 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Foundations in Virology and Vaccinology

    Skills you'll gain: Immunology, Infectious Diseases, Molecular Biology, Epidemiology, Microbiology, Public Health, Drug Development, Biotechnology, Medical Science and Research, Climate Change Programs, Cell Biology, Health Disparities, Biology, Clinical Trials, Laboratory Research, Pharmacology, Public Health and Disease Prevention, New Product Development, Emerging Technologies, Manufacturing Processes

    4.9
    Rating, 4.9 out of 5 stars
    ·
    88 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Tesoros de la Física y sus Descubridores I

    Skills you'll gain: electromagnetics, Energy and Utilities, Physics, Mechanics, European History, Ancient History, Scientific Methods, World History, General Science and Research, Experimentation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    859 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Effectiveness, Marketing Analytics, Performance Reporting, Marketing Channel, Cross-Channel Marketing, Generative AI, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Thinking, Price Negotiation, Global Marketing, Market Analysis, New Product Development, Organizational Strategy, Strategic Planning, Team Leadership, Adaptability

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    208 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    New York University

    Guided Tour of Machine Learning in Finance

    Skills you'll gain: Supervised Learning, Model Evaluation, Applied Machine Learning, Machine Learning, Statistical Methods, Artificial Neural Networks, Predictive Modeling, Scikit Learn (Machine Learning Library), Regression Analysis, Deep Learning, Finance, Financial Market, Tensorflow, Logistic Regression, Jupyter, Reinforcement Learning

    3.8
    Rating, 3.8 out of 5 stars
    ·
    681 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    International Business Environment

    Skills you'll gain: Business Strategy, Competitive Analysis, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Business Management, Product Management, Cultural Diversity, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    394 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Improve Business Performance with Microsoft Forms

    Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    What is Corruption: Anti-Corruption and Compliance

    Skills you'll gain: Compliance Management, Law, Regulation, and Compliance, Legal Risk, Business Ethics, Internal Controls, Risk Analysis, Risk Mitigation, Ethical Standards And Conduct, Risk Management, Due Diligence, Employee Training, International Relations, Operations Management, Strategic Planning, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    693 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Deep Teaching Solutions

    Accelerate Your Learning with ChatGPT

    Skills you'll gain: Prompt Engineering, Multimodal Prompts, Creative Thinking, ChatGPT, Learning Strategies, Curiosity, Critical Thinking, Generative AI, Artificial Intelligence, Constructive Feedback, Artificial Neural Networks, Technical Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    549 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Toxicology 21: Scientific Applications

    Skills you'll gain: Product Testing, Hazard Analysis, Analytical Chemistry, Environmental Regulations, Pharmacology, Biochemistry, Cell Cultures, Environmental Science, Biochemical Assays, Laboratory Research, Biostatistics, Bioinformatics, Molecular Biology, Data Mining

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Intermediate · Course · 1 - 3 Months

1…120121122…368

In summary, here are 10 of our most popular market research courses

  • Immunology: The Immune System and its Failures: Imperial College London
  • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
  • Foundations in Virology and Vaccinology: Imperial College London
  • Tesoros de la Física y sus Descubridores I: Universidad de los Andes
  • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
  • Strategy & Economic Analysis: Illinois Tech
  • Guided Tour of Machine Learning in Finance: New York University
  • International Business Environment: University of London
  • Improve Business Performance with Microsoft Forms: Coursera
  • What is Corruption: Anti-Corruption and Compliance: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok