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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Forecast Sales with Power BI

    Skills you'll gain: Financial Forecasting, Power BI, Model Evaluation, Marketing Budgets, Sales Strategy, Predictive Modeling, Forecasting, Data-Driven Decision-Making, Case Studies, Interactive Data Visualization, Business Modeling, Business Intelligence

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze & Build Dashboards Using Excel Pivot Tables

    Skills you'll gain: Data Visualization, Business Intelligence, Business Analytics, Business Reporting

    Mixed · Course · 1 - 4 Weeks

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    University of California, Irvine

    Essentials of Entrepreneurship: Thinking & Action

    Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    3K reviews

    Mixed · Course · 1 - 4 Weeks

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    Logical Operations

    Tableau Desktop: Part 1

    Skills you'll gain: Tableau Software, Data Visualization Software, Data Storytelling, Dashboard, Interactive Data Visualization, Spreadsheet Software, Data Visualization, Data Presentation, Data Management, Data Analysis, Microsoft Excel, Data Sharing, Exploratory Data Analysis, Microsoft Office, Microsoft PowerPoint, Productivity Software, Data Preprocessing

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Master of Engineering in Engineering Management

    Skills you'll gain: Prompt Engineering, User Story, New Product Development, Model Based Systems Engineering, Model Evaluation, Failure Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Proposal Writing, Supplier Management, Accountability, Data Ethics, Sustainability Reporting, Database Design, Sustainable Design

    Earn a degree

    Degree · 1 - 4 Years

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    Coursera

    Analyze Multimodal AI for Business Insights

    Skills you'll gain: Multimodal Prompts, Data Presentation, Strategic Thinking, AI Enablement, Customer Insights, Large Language Modeling, Analytical Skills, Data Synthesis

    Intermediate · Course · 1 - 4 Weeks

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    Logical Operations

    Crystal Reports: Running Totals and Cross-Tabs

    Skills you'll gain: Management Reporting, Business Reporting, Run Chart, Data Presentation, Microsoft Access, Data Analysis, Business Intelligence Software, Business Intelligence, Data Analysis Software, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Master AWS Rekognition: Analyze, Detect, and Automate

    Skills you'll gain: Serverless Computing, Computer Vision, Image Analysis, Amazon Web Services, AI Enablement, Amazon S3, AWS Identity and Access Management (IAM), Text Mining, Data Processing, Unstructured Data

    Intermediate · Course · 1 - 4 Weeks

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    Logical Operations

    Python Data Science: NumPy

    Skills you'll gain: NumPy, Data Transformation, Data Manipulation, Data Cleansing, Jupyter, Data Processing, Data Analysis, Data Science, Data Import/Export, Python Programming, Virtual Machines, Computer Programming, Computer Programming Tools, Software Development

    Mixed · Course · 1 - 4 Weeks

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    Alex Genadinik

    Create A Book For Your Personal Branding Without Writing

    Skills you'll gain: Business Planning, Product Planning, Content Creation, Intellectual Property, Digital Publishing, Writing and Editing, Subcontracting, Purchasing, Marketing Strategies, Branding

    Mixed · Course · 1 - 4 Weeks

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    University of Huddersfield

    Differential Calculus Fundamentals

    Skills you'll gain: Applied Mathematics, Analytical Skills, Calculus, Engineering Calculations, Advanced Mathematics, Data-Driven Decision-Making, Derivatives

    Intermediate · Course · 1 - 4 Weeks

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    University of Colorado Boulder

    Developing Industrial Internet of Things

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, General Networking, Computer Engineering, Cybersecurity, IBM Cloud, Failure Analysis

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    854 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Forecast Sales with Power BI: Coursera
  • Analyze & Build Dashboards Using Excel Pivot Tables: EDUCBA
  • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine
  • Tableau Desktop: Part 1: Logical Operations
  • Master of Engineering in Engineering Management: University of Colorado Boulder
  • Analyze Multimodal AI for Business Insights: Coursera
  • Crystal Reports: Running Totals and Cross-Tabs: Logical Operations
  • Master AWS Rekognition: Analyze, Detect, and Automate: EDUCBA
  • Python Data Science: NumPy: Logical Operations
  • Create A Book For Your Personal Branding Without Writing: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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