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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Logical Operations

    Prompt Engineering for AI Image Generation

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Prompt Patterns, Multimodal Prompts, Data Ethics, Responsible AI, Image Quality, Business Ethics, Presentations, Photo Editing, Creativity, Artificial Intelligence, Photo/Video Production and Technology, Graphic and Visual Design, Promotional Materials, Design, Customer Service, Marketing

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Quantitative Finance & Risk Modeling

    Skills you'll gain: Financial Modeling, Descriptive Statistics, Data Literacy, Financial Forecasting, Financial Analysis, Capital Expenditure, Portfolio Risk, Corporate Finance, Business Planning, Data Cleansing, Regression Analysis, Exploratory Data Analysis, Risk Analysis, Data Analysis, Risk Management, Predictive Modeling, R Programming, Statistical Analysis, Machine Learning, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Ludwig-Maximilians-Universität München (LMU)

    Advanced Competitive Strategy

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    882 reviews

    Mixed · Course · 1 - 3 Months

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    EDHEC Business School

    Investment Management with Python and Machine Learning

    Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Portfolio Risk, Asset Management, Network Analysis, Data Visualization Software, Investments, Machine Learning Methods, Return On Investment, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Social Network Analysis, Financial Statements, Applied Machine Learning, Financial Market, Financial Modeling, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
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    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

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    Minnesota State University, Mankato

    Business Leadership Essentials: HR, Org Design & Negotiation

    Skills you'll gain: Human Resources Management and Planning, Employee Engagement, Organizational Structure, Negotiation, Process Design, Organizational Development, Operational Excellence, People Analytics, Conflict Management, Talent Management, Change Management, Performance Management, Strategic Leadership, Team Management, Stakeholder Management, Process Improvement, Business Strategies, Business Strategy, Problem Solving, Decision Making

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Project Sales: Excel Forecasting Functions

    Skills you'll gain: Financial Forecasting, Forecasting, Microsoft Excel, Business Planning, Excel Formulas, Time Series Analysis and Forecasting, Trend Analysis, Strategic Decision-Making, Predictive Modeling, Statistical Analysis, Sales Management, Data Analysis, Technical Communication, Financial Modeling, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Collaborative Document Sharing

    Skills you'll gain: Collaborative Software, Google Docs, Document Management, Data Sharing, File Management, Shared Media, Google Workspace, Project Documentation, Cross-Functional Collaboration, Verification And Validation, Role-Based Access Control (RBAC), Microsoft 365, Security Awareness

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply New Features in Premiere Pro CC

    Skills you'll gain: Content Creation, Music

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Create Professional Motion Graphics in Premiere Pro

    Skills you'll gain: Video Production, Post-Production

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Colorado Boulder

    Developing Industrial Internet of Things

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, General Networking, Computer Engineering, Cybersecurity, IBM Cloud, Failure Analysis

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    854 reviews

    Intermediate · Specialization · 3 - 6 Months

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    EDUCBA

    Analyze & Apply Generative AI in FinTech with ChatGPT

    Skills you'll gain: AI Security, Investment Management, Technology Strategies, Business Ethics, Customer experience improvement, Operational Efficiency

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    Crystal Reports: Charts and Functionality Enhancements

    Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, Data Visualization Software, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Business Reporting, Graphing, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Prompt Engineering for AI Image Generation: Logical Operations
  • Quantitative Finance & Risk Modeling: Coursera
  • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Investment Management with Python and Machine Learning: EDHEC Business School
  • Business Leadership Essentials: HR, Org Design & Negotiation: Minnesota State University, Mankato
  • Project Sales: Excel Forecasting Functions: Coursera
  • Collaborative Document Sharing: Coursera
  • Apply New Features in Premiere Pro CC: EDUCBA
  • Create Professional Motion Graphics in Premiere Pro: EDUCBA
  • Developing Industrial Internet of Things: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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