• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Rochester

    Introduction to Self-Determination Theory: An approach to motivation, development and wellness

    Skills you'll gain: Self-Motivation, Self-Awareness, Motivational Skills, Social Sciences, Mindfulness, Health And Wellness Coaching, Personal Development, Learning Theory, Human Development, Psychology, Cultural Diversity, School Psychology, Goal Setting, Empowerment, Economics, Coaching, Psychotherapy, Child Development, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    526 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HRCI

    Compensation and Benefits

    Skills you'll gain: Compensation and Benefits, Compensation Management, Job Evaluation, Compensation Strategy, Compensation Analysis, Payroll Systems, Payroll, Benefits Administration, Human Resources, Human Resources Information System (HRIS), Employee Retention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    457 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The University of Sydney

    Critical Thinking Skills for University Success

    Skills you'll gain: Critical Thinking, Analytical Skills, Writing, Research, Higher Education, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Marketing, Marketing Channel, Product Strategy, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Branding, Integrated Marketing Communications, Cross-Channel Marketing, Communication Planning, Advertising, Media Planning, Product Lifecycle Management, Revenue Management, Consumer Behaviour, Digital Media Strategy, Retail Store Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Florida

    Sustainable Agricultural Land Management

    Skills you'll gain: Land Management, Water Quality, Water Resource Management, Hydrology, Environment and Resource Management, Environmental Regulations, Sustainable Development, Sustainability Standards, Environmental Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    661 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Strategy and Game Theory for Management

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Problem Solving, Strategic Planning, Business Leadership, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Economics, Digital Media Strategy, Market Opportunities, Negotiation, Risk Management, Mergers & Acquisitions, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    139 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen UX and UI

    Skills you'll gain: UI/UX Research, Prototyping, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, AI Personalization, User Experience Design, Design Research, Usability, Figma (Design Software), User Research, Web Content Accessibility Guidelines, Data Storytelling, Interactive Design, Generative AI, Design Strategies, UI Components, User Centered Design, Wireframing, Adobe XD, Artificial Intelligence and Machine Learning (AI/ML)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    186 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law: Doing Business in Europe

    Skills you'll gain: Labor Law, Arbitration, Environmental Laws, Case Law, Legal Writing, Legal Research, Labor Relations, Tax, Tax Laws, Regulation and Legal Compliance, Commercial Laws, Compliance Management, Business, Contract Management, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    559 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Cybersecurity Job Search, Resume, and Interview Prep

    Skills you'll gain: Interviewing Skills, Professional Networking, Presentations, LinkedIn, Cybersecurity, Market Research, Social Media, Recruitment, Portfolio Management, Negotiation, Writing, Technical Communication, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    116 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Chile

    Marketing Gerencial

    Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    367 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    McMaster University

    Finance for Everyone: Markets

    Skills you'll gain: Financial Market, Capital Markets, Derivatives, Equities, Finance, Financial Policy, Investments, Market Dynamics, Market Trend, Financial Regulation, Market Analysis, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    416 reviews

    Beginner · Course · 1 - 4 Weeks

1…108109110…367

In summary, here are 10 of our most popular market research courses

  • Introduction to Self-Determination Theory: An approach to motivation, development and wellness: University of Rochester
  • Compensation and Benefits: HRCI
  • Critical Thinking Skills for University Success: The University of Sydney
  • Marketing Mix Fundamentals: IE Business School
  • Sustainable Agricultural Land Management: University of Florida
  • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
  • Next-Gen UX and UI: Coursera
  • European Business Law: Doing Business in Europe: Lund University
  • Cybersecurity Job Search, Resume, and Interview Prep: IBM
  • Marketing Gerencial: Universidad de Chile

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok