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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Quantitative Finance & Risk Modeling

    Skills you'll gain: Financial Modeling, Descriptive Statistics, Data Literacy, Financial Forecasting, Financial Analysis, Capital Expenditure, Portfolio Risk, Corporate Finance, Business Planning, Data Cleansing, Regression Analysis, Exploratory Data Analysis, Risk Analysis, Data Analysis, Risk Management, Predictive Modeling, R Programming, Statistical Analysis, Machine Learning, Python Programming

    Intermediate · Specialization · 3 - 6 Months

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    SkillUp

    Fundamentals of Data Science in Healthcare

    Skills you'll gain: Interoperability, Medical Privacy, Clinical Data Management, Data Cleansing, Data Preprocessing, Health Informatics, Feature Engineering, Data Transformation, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Quality, ICD Coding (ICD-9/ICD-10), Data Processing, Health Care, Health Information Management, Data Integration, Medical Records, Medical Coding, Data Validation, Electronic Medical Record, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

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    EDHEC Business School

    Investment Management with Python and Machine Learning

    Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Portfolio Risk, Asset Management, Network Analysis, Data Visualization Software, Investments, Machine Learning Methods, Return On Investment, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Social Network Analysis, Financial Statements, Applied Machine Learning, Financial Market, Financial Modeling, Risk Management

    4.6
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    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

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    Ludwig-Maximilians-Universität München (LMU)

    Advanced Competitive Strategy

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    882 reviews

    Mixed · Course · 1 - 3 Months

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    AI CERTs

    AI for Research & Analysis

    Skills you'll gain: Responsible AI, Predictive Modeling, Data Analysis, Research, AI Product Strategy, Statistical Analysis, Data Preprocessing, Data Science, Research Methodologies, AI Enablement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Generative AI, Research and Design, Research Reports, Ethical Standards And Conduct, Qualitative Research, Emerging Technologies

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Build Interactive R Shiny Data Apps for NGOs

    Skills you'll gain: Shiny (R Package), Cloud Deployment, Interactive Data Visualization, Application Deployment, Performance Tuning, Data Visualization Software, Web Applications, Application Development, R Programming, Dashboard, Exploratory Data Analysis, User Interface (UI), User Interface (UI) Design, Data Import/Export

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Neural Networks for Car Price Prediction

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Analysis, Data Preprocessing, Model Evaluation, Data Cleansing, Data Transformation, Predictive Modeling, Pandas (Python Package), Applied Machine Learning, Statistical Methods, Regression Analysis, Scikit Learn (Machine Learning Library), Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

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    Minnesota State University, Mankato

    Business Leadership Essentials: HR, Org Design & Negotiation

    Skills you'll gain: Human Resources Management and Planning, Employee Engagement, Organizational Structure, Negotiation, Process Design, Organizational Development, Operational Excellence, People Analytics, Conflict Management, Talent Management, Change Management, Performance Management, Strategic Leadership, Team Management, Stakeholder Management, Process Improvement, Business Strategies, Business Strategy, Problem Solving, Decision Making

    Beginner · Specialization · 1 - 3 Months

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    Copenhagen Business School

    Strategy Formulation

    Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Strategic Leadership, Strategic Planning, Market Analysis, Global Marketing, Market Opportunities, Value Propositions, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
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    1.5K reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Master AI Tools & Robotics: Analyze, Automate, Innovate

    Skills you'll gain: Robotic Process Automation, Customer experience improvement, ChatGPT, Data Science, Machine Learning Methods

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Advanced Photoshop Features for Visual Design

    Skills you'll gain: Adobe Photoshop, Photo Editing, Typography, Color Matching, Graphic and Visual Design, Image Quality, Computer Graphic Techniques, Creative Design, 3D Modeling, Image Analysis, Layout Design, Design Elements And Principles, AI Personalization

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Apply Sqoop for Efficient Hadoop Data Integration

    Skills you'll gain: Apache Hadoop, Extract, Transform, Load, Data Import/Export, Data Pipelines, Data Integration, Database Management, Data Architecture, Software Installation, Performance Tuning, Command-Line Interface

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Quantitative Finance & Risk Modeling: Coursera
  • Fundamentals of Data Science in Healthcare: SkillUp
  • Investment Management with Python and Machine Learning: EDHEC Business School
  • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • AI for Research & Analysis: AI CERTs
  • Build Interactive R Shiny Data Apps for NGOs: EDUCBA
  • Apply Neural Networks for Car Price Prediction: EDUCBA
  • Business Leadership Essentials: HR, Org Design & Negotiation: Minnesota State University, Mankato
  • Strategy Formulation: Copenhagen Business School
  • Master AI Tools & Robotics: Analyze, Automate, Innovate: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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