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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Social Media Strategy, Instagram, Content Creation, Marketing Effectiveness, Online Advertising, Persona Development, Marketing Analytics, Advertising Campaigns, Advertising, Content Performance Analysis, Marketing Materials, Presentations, Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Introduction to Social Media Marketing

    Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Persona Development, Smart Goals, Key Performance Indicators (KPIs), Social Media Management, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Social Media Data Analytics

    Skills you'll gain: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Social Media Content and Strategy

    Skills you'll gain: Adobe Express, Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Adobe Firefly, Intellectual Property, Target Audience, Web Content, Marketing Materials, Instagram, Drive Engagement, Target Market, Customer Engagement, Content Strategy, Branding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    317 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Social Media Management

    Skills you'll gain: Social Media Management, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Content Performance Analysis, Facebook, Generative AI Agents, Brand Management, Content Marketing, Content Management, Customer Engagement, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Media Marketing

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Content Creation, Instagram, TikTok, Content Marketing, Content Performance Analysis, Growth Strategies, Calendar Management, Drive Engagement, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Branding, Market Research, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Graphic Design, Brand Management, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media Marketing in Practice

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Target Audience, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics, Brand Awareness, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    605 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Social Media Marketing

    Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Content Creation, Facebook, Social Media, Social Media Marketing, Target Audience, Social Media Content, Online Advertising, Performance marketing, Advertising, Pinterest, Advertising Campaigns, Social Media Strategy, Paid media, Instagram, Branding, Social Media Management, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Social Media Marketing

    Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Management, Brand Awareness, Content Creation, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Digital Marketing Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Content Marketing, Marketing Design, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    913 reviews

    Mixed · Course · 1 - 4 Weeks

Searches related to social media marketing

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In summary, here are 10 of our most popular social media marketing courses

  • Meta Social Media Marketing: Meta
  • Introduction to Social Media Marketing: Meta
  • Social Media Data Analytics: Coursera
  • Social Media Content and Strategy: Adobe
  • Social Media Management : Meta
  • Social Media Marketing: Northwestern University
  • Social Media Marketing: SkillUp
  • Use Canva to Create Social Media Visuals for Business: Coursera
  • Social Media Marketing in Practice: Digital Marketing Institute
  • Social Media Marketing: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Social Media Marketing

Social media marketing is the process of promoting products, services, or brands through various social media platforms. It involves creating and sharing content tailored to engage a target audience, build brand awareness, and drive traffic to websites. The importance of social media marketing lies in its ability to connect businesses with consumers in a direct and interactive way. With billions of users on platforms like Facebook, Instagram, and Twitter, businesses can reach a vast audience, gather insights about customer preferences, and foster community engagement.‎

A career in social media marketing can lead to various job opportunities. Common roles include social media manager, content creator, digital marketing specialist, and social media analyst. These positions often involve developing marketing strategies, creating engaging content, analyzing performance metrics, and managing online communities. Additionally, roles such as brand strategist and influencer marketing coordinator are becoming increasingly popular as businesses recognize the value of social media in their overall marketing efforts.‎

To succeed in social media marketing, you need a blend of creative and analytical skills. Key skills include content creation, understanding social media platforms, data analysis, and customer engagement strategies. Familiarity with tools for scheduling posts, analyzing metrics, and managing campaigns is also essential. Additionally, strong communication skills and an understanding of branding and marketing principles will help you craft effective messages that resonate with your audience.‎

There are numerous online courses available for those interested in social media marketing. Some of the best options include the Social Media Marketing Specialization and the Meta Social Media Marketing Professional Certificate. These programs cover essential topics and provide practical skills that can be applied in real-world scenarios, making them valuable for anyone looking to enhance their knowledge in this field.‎

Yes. You can start learning social media marketing on Coursera for free in two ways:

  1. Preview the first module of many social media marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  2. Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in social media marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

To learn social media marketing, start by exploring online courses that cover the fundamentals and advanced strategies. Engage with practical exercises and case studies to apply what you learn. Additionally, follow industry leaders on social media, read relevant blogs, and participate in online communities to stay updated on trends and best practices. Consistent practice and real-world application will help reinforce your skills and knowledge.‎

Social media marketing courses typically cover a range of topics, including content creation, audience targeting, social media strategy, analytics, and campaign management. You may also learn about specific platforms, such as Facebook, Instagram, and LinkedIn, and how to leverage them for business growth. Other important areas include understanding social media algorithms, paid advertising strategies, and the role of influencers in marketing.‎

For training and upskilling employees in social media marketing, courses like the Social Media Marketing in Practice Specialization and the Online Marketing: Social Media, Ads & E-commerce Certificate Specialization are excellent choices. These programs provide practical insights and hands-on experience, equipping employees with the skills needed to effectively manage social media campaigns and drive business results.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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