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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Packt

    Introduction to Data Engineering on AWS

    Skills you'll gain: Data Integration, Performance Tuning, Serverless Computing, Database Architecture and Administration, Data Quality, Data Transformation

    Beginner · Course · 1 - 3 Months

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    Duke University

    AI for Productivity

    Skills you'll gain: Responsible AI, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, Writing, Artificial Intelligence, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, ChatGPT, Data Analysis, Text Mining, Operational Efficiency, Project Schedules, Media Production

    Beginner · Course · 1 - 4 Weeks

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    Google

    The Power of Statistics

    Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Descriptive Statistics, Advanced Analytics, Data Analysis, Probability Distribution, Statistics, Probability, A/B Testing, Statistical Analysis, Data Science, Statistical Inference, Statistical Programming, Jupyter, Python Programming, Technical Communication

    4.8
    Rating, 4.8 out of 5 stars
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    869 reviews

    Advanced · Course · 1 - 3 Months

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    AI CERTs

    Prompt Engineering Mastery

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Prompt Patterns, Responsible AI, OpenAI, LLM Application, Generative AI, LangChain, Generative AI Agents, ChatGPT, Vibe coding, Natural Language Processing, Artificial Intelligence, AI Personalization, Debugging, Ideation, Productivity, Code Review, Computer Programming Tools, Ethical Standards And Conduct

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
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    239 reviews

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Core Sales Techniques and Customer Engagement

    Skills you'll gain: Closing (Sales), Overcoming Objections, Consultative Selling, Sales, Solution Selling, Sales Presentations, Sales Strategy, Sales Process, Communication, Sales Prospecting, Negotiation, Customer Engagement, Business Ethics, Customer Relationship Management (CRM) Software, Relationship Building, Personalized Service

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Master AI Skills: Analyze, Build & Deploy Systems

    Skills you'll gain: Computer Vision, Artificial Intelligence, Image Analysis, Natural Language Processing, Generative AI, Model Deployment, OpenAI, Amazon Bedrock, AI Workflows, AI Security, Text Mining, Robotics, Prompt Engineering, Deep Learning, Reinforcement Learning, Scalability

    Beginner · Course · 1 - 3 Months

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    Logical Operations

    Python Data Science: pandas, Matplotlib, and Seaborn

    Skills you'll gain: Seaborn, Matplotlib, Data Transformation, Plot (Graphics), Pandas (Python Package), Data Manipulation, Data Visualization Software, NumPy, Data Visualization, Data Analysis, Scatter Plots, Data Science, Jupyter, Graphing, Data Processing, Box Plots, Python Programming, Computer Programming, Computer Programming Tools, Software Development

    Mixed · Course · 1 - 4 Weeks

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    California Institute of the Arts

    Ideas from the History of Graphic Design

    Skills you'll gain: Graphic Design, Graphic and Visual Design, Art History, Design, Logo Design, Design Strategies, Visual Design, Typography, Branding, Design Elements And Principles, Advertising, Aesthetics, Brand Marketing, Creativity, Culture

    4.7
    Rating, 4.7 out of 5 stars
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    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Master of Engineering in Engineering Management

    Skills you'll gain: User Story, New Product Development, Real-Time Operating Systems, Model Based Systems Engineering, Model Evaluation, Field-Programmable Gate Array (FPGA), Failure Analysis, Sustainable Business, Data Mining, Delegation Skills, Object Oriented Design, Sampling (Statistics), Proposal Writing, Supplier Management, Accountability, Data Ethics, Sustainability Reporting, Database Design, Generative AI, Sustainable Design

    Earn a degree

    Degree · 1 - 4 Years

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    EDUCBA

    Apache Avro & Kafka Data Engineering Projects

    Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Apache Spark, Apache Hadoop, Scala Programming, Spring Boot, Development Environment, Apache, JSON, Data Processing, Information Architecture, Live Streaming, Data Transformation, Java, Restful API, Performance Tuning, Software Architecture, Data Validation, System Configuration

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Financial Analysis in Practice

    Skills you'll gain: Financial Modeling, Variance Analysis, Financial Statements, Revenue Forecasting, Budget Management, Financial Statement Analysis, Financial Forecasting, Business Intelligence, Power BI, Financial Analysis, Cash Flows, Cost Management, Spreadsheet Software, Balance Sheet, Financial Reporting, Microsoft Excel, Dashboard, Data Visualization, Key Performance Indicators (KPIs), Capital Budgeting

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Data Engineering on AWS: Packt
  • AI for Productivity: Duke University
  • The Power of Statistics: Google
  • Prompt Engineering Mastery: AI CERTs
  • 市场营销概论 (中文版): University of Pennsylvania
  • Core Sales Techniques and Customer Engagement: LearnQuest
  • Master AI Skills: Analyze, Build & Deploy Systems: EDUCBA
  • Python Data Science: pandas, Matplotlib, and Seaborn: Logical Operations
  • Ideas from the History of Graphic Design: California Institute of the Arts
  • Master of Engineering in Engineering Management: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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