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  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


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    C

    Coursera

    Analyze and Act on Audience Insights

    Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Demand Analytics

    Skills you'll gain: Demand Planning, Customer Demand Planning, Regression Analysis, Data Collection, Supply Chain Planning, Statistical Analysis, Forecasting, Marketing Analytics, Predictive Analytics, Advanced Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Data Preprocessing, Exploratory Data Analysis, Model Evaluation, Data Visualization, Data Visualization Software

    4.6
    Rating, 4.6 out of 5 stars
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    296 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media

    4.8
    Rating, 4.8 out of 5 stars
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    141 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Psychology of Anxiety, Mood, Substance Use, and Addictive Behaviors

    Skills you'll gain: Substance Abuse, Mental Health Diseases and Disorders, Clinical Psychology, Mental and Behavioral Health, Psychiatry, Psychological Evaluations, Mental Health, Cognitive Behavioral Therapy, Patient Evaluation, Diagnostic Tests, Behavioral Health, Psychotherapy, Psychiatric Assessments, Cultural Diversity, Epidemiology, Pharmacology, Neurology, Demography, Psychology, Pharmacotherapy

    4.8
    Rating, 4.8 out of 5 stars
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    299 reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Minnesota

    Introduction to Human Behavioral Genetics

    Skills you'll gain: Healthcare Ethics, Social Sciences, Life Sciences, Psychology, Molecular Biology, Research Methodologies, Biology, Mental Health Diseases and Disorders, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    601 reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Machine Learning in Retail

    Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Model Evaluation, Pandas (Python Package)

    4.9
    Rating, 4.9 out of 5 stars
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    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    CVS Health

    Introduction to Customer Service

    Skills you'll gain: Active Listening, De-escalation Techniques, Customer Service, Empathy, Transaction Processing, Cash Register Operation, Customer Complaint Resolution, Retail Store Operations, Problem Solving, Time Management, Conflict Management, Root Cause Analysis, Non-Verbal Communication, Communication

    4.6
    Rating, 4.6 out of 5 stars
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    325 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyzing Macro-Environmental Factors Using Creately

    Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
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    109 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a services customer satisfaction process

    Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Shipping and Receiving, Process Optimization

    5
    Rating, 5 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Michigan

    Healthy and Sustainable Foods and Products

    Skills you'll gain: Sustainable Development, Sustainable Design, Nutritional Assessment, Sustainable Business, Nutrition and Diet, Product Lifecycle Management, Product Development, Social Determinants Of Health, Sustainability Standards, Product Improvement, Environment, Environmental Science, Environmental Resource Management, Health Assessment, Public Health, Climate Change Mitigation, Systems Of Measurement, Chemistry, Risk Analysis, Sustainable Engineering

    4.4
    Rating, 4.4 out of 5 stars
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    111 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Content Marketing, Lead Generation, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
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    117 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
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In summary, here are 10 of our most popular consumer behavior courses

  • Analyze and Act on Audience Insights: Coursera
  • Demand Analytics: Rutgers the State University of New Jersey
  • Voice of the Customer (VoC): Enhancing Experiences : Coursera
  • Psychology of Anxiety, Mood, Substance Use, and Addictive Behaviors: American Psychological Association
  • Introduction to Human Behavioral Genetics: University of Minnesota
  • Machine Learning in Retail: Coursera
  • Introduction to Customer Service: CVS Health
  • Analyzing Macro-Environmental Factors Using Creately: Coursera
  • Create a services customer satisfaction process: Coursera
  • Engage Customers With an Online Store: Google

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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