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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    868 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Project Management: The Basics for Success

    Skills you'll gain: Project Controls, Team Leadership, Project Planning, Team Performance Management, Team Management, Team Building, Project Management, Project Management Life Cycle, Project Schedules, Performance Reporting, Leadership, Management Reporting, Communication Planning, Stakeholder Management, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Mixed · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Strategic Career Self-Management

    Skills you'll gain: Job Analysis, Adaptability, Professional Development, Dealing With Ambiguity, Personal Development, Lifelong Learning, Brand Management, Smart Goals, Gap Analysis, Competitive Analysis, Self-Awareness, Dashboard, Goal Setting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    304 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managing the Organization

    Skills you'll gain: Organizational Change, Organizational Leadership, Management Training And Development, Business Management, Business Ethics, Change Management, Business Leadership, Organizational Effectiveness, Strategic Leadership, Leadership, Decision Making, Strategic Decision-Making, Strategic Thinking, Culture, People Analytics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    People Analytics

    Skills you'll gain: People Analytics, Human Capital, Human Resource Strategy, Human Resources, Talent Management, Organizational Effectiveness, Workforce Management, Analytics, Performance Measurement, Employee Performance Management, Data-Driven Decision-Making, Performance Analysis, Network Analysis, Employee Retention, Performance Management, Collaboration, Data Analysis, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Initiation: Starting a Successful Project

    Skills you'll gain: Scope Management, Project Scoping, Stakeholder Analysis, Project Management Life Cycle, Project Documentation, Goal Setting, Project Management, Stakeholder Management, Smart Goals, Cost Benefit Analysis, Project Management Software, Prompt Engineering Tools, Performance Metric, Strategic Thinking, Business Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Practical Project Management for Managers

    Skills you'll gain: Stakeholder Communications, Crisis Management, Smart Goals, Agile Project Management, Leadership and Management, Leadership, Business Leadership, Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular brand management courses

  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
  • Project Management: The Basics for Success: University of California, Irvine
  • Strategic Career Self-Management: The State University of New York
  • Managing the Organization: University of Illinois Urbana-Champaign
  • People Analytics: University of Pennsylvania
  • Project Initiation: Starting a Successful Project: Google
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Practical Project Management for Managers: Coursera
  • Boost Engagement: Optimize AI Content Performance: Coursera

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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