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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Prepare Data for Exploration

    Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover Product Insights: Analyze User Funnels

    Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Build Websites & Online Stores with Website Builders

    Skills you'll gain: Content Management Systems, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, E-Commerce, Marketing Strategies, Blogs, Customer Relationship Management (CRM) Software, Content Creation, Dashboard, Email Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Data Modeling, Relational Databases, Stored Procedure, Model Deployment, Databases, Data Science, Big Data, Computer Programming Tools, Query Languages, GitHub, Data Preprocessing, Data Cleansing, R (Software), Cloud Computing, Data Analysis, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    101K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Drug Development Product Management

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Good Clinical Practices (GCP), Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Sales Strategy, Biotechnology, Portfolio Management, Bioinformatics, Precision Medicine, Strategic Partnership, Regulatory Compliance, Marketing, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    AI-Powered Decision Intelligence

    Skills you'll gain: Responsible AI, Data Storytelling, AI Workflows, Data Presentation, AI Enablement, Predictive Modeling, Decision Support Systems, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Data Security, Text Mining

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    799 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
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    14 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Starweaver

    AI in Clinical Decision Support & Diagnostics

    Skills you'll gain: Health Technology, Medical Imaging, Diagnostic Radiology, Clinical Documentation, Radiology, Clinical Assessment, Clinical Nursing, Responsible AI, Diagnostic Tests, Health Informatics, X-Ray Computed Tomography, Clinical Research, Predictive Analytics, Artificial Intelligence, Decision Support Systems, AI Personalization, Patient-centered Care

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Prompts for SEO Growth

    Skills you'll gain: Prompt Engineering, Content Creation, Web Content, Generative AI, Keyword Research, Generative AI Agents, Search Engine Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Engineering

    Skills you'll gain: NoSQL, Apache Spark, Data Warehousing, Database Administration, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Relational Databases, Linux Commands, Database Design, SQL, IBM Cognos Analytics, Data Store, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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1…767778…409

In summary, here are 10 of our most popular marketing analytics courses

  • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
  • Prepare Data for Exploration: Google
  • Uncover Product Insights: Analyze User Funnels: Coursera
  • Build Websites & Online Stores with Website Builders: LearnKartS
  • Introduction to Data Science: IBM
  • Drug Development Product Management: University of California San Diego
  • AI-Powered Decision Intelligence: Edureka
  • Increase SEO Traffic with WordPress: Coursera
  • Canva Essentials: Coursera
  • AI in Clinical Decision Support & Diagnostics: Starweaver

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Modeling (9)
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Brand Management (7)

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