Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, MarTech, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Data Visualization, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Data Preprocessing, Exploratory Data Analysis, Matplotlib, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media, Social Media Strategy, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making, Analytical Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Retention, Customer Analysis
Beginner · Course · 1 - 4 Weeks

Parsons School of Design, The New School
Skills you'll gain: Design Thinking, Sustainable Business, Business Solutions, Business Modeling, Growth Strategies, Innovation, Design, Value Propositions, User Experience, Sales Process, Prototyping, Customer experience improvement, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Software Documentation, Generative AI, API Testing, Test Automation, Mockups, Software Development Tools, User Interface and User Experience (UI/UX) Design, Usability, Software Testing, AI Security, AI Workflows, Application Security, Maintainability, Prompt Engineering, Test Case, Software Architecture, Code Review, Secure Coding, Artificial Intelligence, Debugging
Beginner · Specialization · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis
Beginner · Course · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns, Social Media, Advertising, Blogs, Emerging Technologies
Beginner · Course · 1 - 3 Months

The Hong Kong University of Science and Technology
Skills you'll gain: Social Sciences, Science and Research, Research Design, Surveys, Qualitative Research, Research, Research Methodologies, Sociology, Political Sciences, Experimentation, Anthropology, Economics
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Industrial and Organizational Psychology, Job Analysis, Talent Management, Team Building, Leadership, Human Resources, Human Resources Management and Planning, Diversity and Inclusion, Occupational Safety And Health, Employee Performance Management, Organizational Development, Employee Engagement, Stress First Aid, Performance Management, Research, Social Justice, Scientific Methods, Employee Training, Psychological Evaluations, Cultural Diversity
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Peer Review, Organizational Strategy, Brand Management, Business Planning, Organizational Structure, Recruitment, Fundraising, Brand Strategy, Project Design, Analysis
Beginner · Course · 1 - 4 Weeks