Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Coursera
Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, Creativity, Creative Thinking, Creative Problem-Solving, Ideation, Cognitive flexibility, Open Mindset, Curiosity, Initiative and Leadership, Empowerment, Organizational Leadership, Persistence, Problem Solving, Self-Motivation, Growth Mindedness, Emotional Intelligence
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: digital literacy, Brainstorming, Planning, Data Ethics, Information Management, Research, Critical Thinking, Investigation, Literacy, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions
Beginner · Course · 1 - 4 Weeks

Institute for the Future
Skills you'll gain: Forecasting, Innovation, Proactivity, Strategic Thinking, Creative Thinking, Optimism, Systems Thinking, Trend Analysis, Creativity, Professional Development, Leadership, Collaboration, Analysis, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Quantitative Research, Engineering Calculations, Mechanical Engineering, Numerical Analysis, Chemistry, Physics, Simulation and Simulation Software, Mathematical Modeling, Differential Equations
Advanced · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Graphic Design, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing
Mixed · Course · 1 - 3 Months

Duke University
Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics
Intermediate · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Internet Of Things, Cybersecurity, Cyber Security Strategy, Cyber Security Policies, Security Awareness, Wireless Networks, Information Privacy, General Networking, Data Security, Emerging Technologies, Cyber Security Assessment, Vulnerability Assessments
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis
Mixed · Course · 1 - 4 Weeks